SUL Share Price Performance
AU$0
-14.93 (-100.00%)
Price AU$0
Fair ValueAU$13.59
Share Pricen/a
Narrative Update • Jul 07
Super Retail Group Limited Stock Price
- 4 Narratives written by author
- 0 Comments on narratives written by author
- 97 Fair Values set on narratives written by author
SUL Community Narratives
AN
Fair Value
·Fair Value AU$13.59 3.4% undervalued intrinsic discount
Digital And Store Expansions Will Drive Retail Success
0users have liked this narrative
0users have commented on this narrative
53users have followed this narrative
AN
Fair Value
·Fair Value AU$15.9 17.4% undervalued intrinsic discount
Digital And Loyalty Programs Will Fuel Outdoor Lifestyle Demand
0users have liked this narrative
0users have commented on this narrative
6users have followed this narrative
SA
Fair Value
·Fair Value AU$13.43 2.2% undervalued intrinsic discount
Fair Value Intriguingly Set at $11.54 for SUL Investors
0users have liked this narrative
0users have commented on this narrative
5users have followed this narrative
Fair Value Intriguingly Set at $11.54 for SUL Investors
Super Retail Group runs well-known chains in car parts, sports, and outdoor gear, but its fortunes still depend heavily on how comfortable households feel about spending. Growth opportunities are there—like selling more online and adapting to newer car technology—yet intense competition and a recent ethics scandal show why this could stay a steady “hold” rather than a fast mover.Read more
E-commerce Competition And Rising Costs Will Erode Margins
Super Retail Group faces a tough squeeze as more shopping moves online and everyday costs like wages, rent, and delivery keep climbing, making it harder for store-led retailers to protect profits. The key question is whether its loyalty programs, online push, and stronger brands can keep customers coming back fast enough to offset these pressures.Read more
AN
AU$11.1
18.3% overvalued intrinsic discount
Fair Value
Revenue
3.8% p.a.
Profit Margin
5.1%
Future PE
13.57x
Price in 2029
AU$14.24
Digital And Loyalty Programs Will Fuel Outdoor Lifestyle Demand
Super Retail Group’s loyalty program and a push to make shopping smoother across stores and online could get customers buying more often and help the business run more efficiently than many expect. But its big bet on large stores and an unfinished shift to digital leave it exposed if shoppers keep moving online and competition keeps pushing prices down.Read more
AN
AU$15.9
17.4% undervalued intrinsic discount
Fair Value
Revenue
5.1% p.a.
Profit Margin
5.87%
Future PE
16.24x
Price in 2029
AU$20.38
Digital And Store Expansions Will Drive Retail Success
Super Retail Group is betting on refreshed stores, faster online shopping options, and a smarter supply chain to bring in more customers and lift profits over time. The big watch-outs are tougher online competition, rising theft, and the risk that heavy spending on new stores and logistics doesn’t pay off if demand softens.Read more
AN
AU$13.59
3.4% undervalued intrinsic discount
Fair Value
Revenue
3.26% p.a.
Profit Margin
5.64%
Future PE
15.29x
Price in 2029
AU$17.48
Trending Discussion
No trending discussion available.
Recently Updated Narratives
SA
Fair Value Intriguingly Set at $11.54 for SUL Investors
Fair Value: AU$13.43 2.2% undervalued intrinsic discount
5 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
SUL: Lower Profitability Assumptions Will Pressure Future Earnings Multiple
Fair Value: AU$11.1 18.3% overvalued intrinsic discount
3 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside
Fair Value: AU$15.9 17.4% undervalued intrinsic discount
6 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
Snowflake Analysis
Super Retail Group Limited Key Details
Last Reported Earnings
Dec 27, 2025
Next Reporting Earnings
Aug 20, 2026
- 0.87
- 45.54%
- 4.72%
- 0%
About SUL
- Founded
- 1972
- Employees
- 15981
- CEO
- WebsiteView website
Super Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, pegs, ropes, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, and fish-finders; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, adventure travelers, and others; and products for travel, touring, outdoor, garage, and shed. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands; and offers its products online. It operates various stores. The company was founded in 1972 and is based in Strathpine, Australia.
Recent SUL News & Updates
Narrative Update • Jun 22
