Super Retail Group Limited

ASX:SUL Stock Report

Market Cap: AU$3.4b

Super Retail Group Valuation

Is SUL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SUL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SUL (A$14.65) is trading below our estimate of fair value (A$45.79)

Significantly Below Fair Value: SUL is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SUL?

Key metric: As SUL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SUL. This is calculated by dividing SUL's market cap by their current earnings.
What is SUL's PE Ratio?
PE Ratio13.8x
EarningsAU$240.10m
Market CapAU$3.43b

Price to Earnings Ratio vs Peers

How does SUL's PE Ratio compare to its peers?

The above table shows the PE ratio for SUL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average34.3x
LOV Lovisa Holdings
36.7x15.7%AU$3.1b
BBN Baby Bunting Group
45.7x45.4%AU$228.6m
SSG Shaver Shop Group
11.6x7.6%AU$174.2m
ABY Adore Beauty Group
43.2xn/aAU$92.1m
SUL Super Retail Group
13.8x2.9%AU$3.4b

Price-To-Earnings vs Peers: SUL is good value based on its Price-To-Earnings Ratio (13.8x) compared to the peer average (34.3x).

Price to Earnings Ratio vs Industry

How does SUL's PE Ratio compare vs other companies in the AU Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
SUL 13.8xIndustry Avg. 18.4xNo. of Companies3PE01020304050+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SUL is good value based on its Price-To-Earnings Ratio (13.8x) compared to the Australian Specialty Retail industry average (18.4x).

Price to Earnings Ratio vs Fair Ratio

What is SUL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SUL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13.8x
Fair PE Ratio17.6x

Price-To-Earnings vs Fair Ratio: SUL is good value based on its Price-To-Earnings Ratio (13.8x) compared to the estimated Fair Price-To-Earnings Ratio (17.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SUL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentAU$14.65
AU$16.04
+9.5%
13.3%AU$19.79AU$11.00n/a15
Nov ’25AU$14.23
AU$16.04
+12.7%
13.3%AU$19.79AU$11.00n/a15
Oct ’25AU$18.19
AU$16.84
-7.4%
13.2%AU$20.00AU$11.00n/a15
Sep ’25AU$17.86
AU$16.71
-6.4%
13.3%AU$20.00AU$11.00n/a16
Aug ’25AU$16.02
AU$15.09
-5.8%
12.8%AU$19.00AU$11.00n/a16
Jul ’25AU$13.59
AU$14.89
+9.6%
13.4%AU$19.00AU$11.00n/a15
Jun ’25AU$13.09
AU$14.75
+12.7%
14.5%AU$19.00AU$10.50n/a15
May ’25AU$14.30
AU$15.29
+6.9%
13.1%AU$19.00AU$10.50n/a15
Apr ’25AU$16.10
AU$15.29
-5.0%
13.1%AU$19.00AU$10.50n/a15
Mar ’25AU$16.12
AU$15.27
-5.3%
13.2%AU$19.00AU$10.50n/a15
Feb ’25AU$15.93
AU$14.98
-6.0%
15.3%AU$19.00AU$10.50n/a14
Jan ’25AU$15.77
AU$12.99
-17.6%
13.3%AU$17.00AU$10.30n/a14
Dec ’24AU$14.11
AU$12.87
-8.8%
10.9%AU$15.25AU$10.30n/a15
Nov ’24AU$12.94
AU$12.87
-0.6%
10.9%AU$15.25AU$10.30AU$14.2315
Oct ’24AU$11.99
AU$12.79
+6.7%
11.2%AU$15.00AU$10.00AU$18.1915
Sep ’24AU$12.92
AU$12.88
-0.3%
11.2%AU$15.00AU$10.00AU$17.8614
Aug ’24AU$12.44
AU$12.34
-0.8%
12.4%AU$15.00AU$9.50AU$16.0214
Jul ’24AU$11.43
AU$12.78
+11.8%
14.7%AU$17.00AU$9.50AU$13.5915
Jun ’24AU$11.38
AU$13.17
+15.7%
14.1%AU$17.00AU$9.50AU$13.0915
May ’24AU$13.60
AU$13.04
-4.1%
13.4%AU$15.50AU$9.50AU$14.3013
Apr ’24AU$12.55
AU$12.89
+2.7%
13.6%AU$15.50AU$9.50AU$16.1015
Mar ’24AU$12.98
AU$12.81
-1.3%
13.6%AU$15.50AU$9.50AU$16.1215
Feb ’24AU$12.44
AU$12.44
+0.02%
13.1%AU$14.50AU$9.00AU$15.9315
Jan ’24AU$10.71
AU$11.46
+7.0%
15.1%AU$14.05AU$8.00AU$15.7715
Dec ’23AU$11.18
AU$11.51
+2.9%
15.1%AU$14.05AU$8.00AU$14.1114
Nov ’23AU$10.42
AU$11.51
+10.4%
15.1%AU$14.05AU$8.00AU$12.9414

Analyst Forecast: Target price is less than 20% higher than the current share price.

Discover undervalued companies

Super Retail Group

AU$3.4b

Engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand.

SUL

AU$15.22

7D

4.8%

1Y

11.8%

MotorCycle Holdings

AU$119.2m

Owns and operates motorcycle dealerships in Australia.

MTO

AU$1.62

7D

2.2%

1Y

-20.8%

Harvey Norman Holdings

AU$5.8b

Engages in the integrated retail, franchise, property, and digital system businesses.

HVN

AU$4.67

7D

2.9%

1Y

24.9%