Super Retail Group Limited

ASX:SUL Stock Report

Market Cap: AU$3.3b

Super Retail Group Valuation

Is SUL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SUL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SUL (A$14.76) is trading below our estimate of fair value (A$44.93)

Significantly Below Fair Value: SUL is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SUL?

Key metric: As SUL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for SUL. This is calculated by dividing SUL's market cap by their current earnings.
What is SUL's PE Ratio?
PE Ratio13.9x
EarningsAU$240.10m
Market CapAU$3.33b

Price to Earnings Ratio vs Peers

How does SUL's PE Ratio compare to its peers?

The above table shows the PE ratio for SUL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average33.8x
LOV Lovisa Holdings
39x14.9%AU$3.2b
BBN Baby Bunting Group
47.1x45.4%AU$235.3m
SSG Shaver Shop Group
11.4x7.6%AU$172.3m
ABY Adore Beauty Group
37.6xn/aAU$81.7m
SUL Super Retail Group
13.9x2.9%AU$3.3b

Price-To-Earnings vs Peers: SUL is good value based on its Price-To-Earnings Ratio (13.9x) compared to the peer average (33.8x).

Price to Earnings Ratio vs Industry

How does SUL's PE Ratio compare vs other companies in the AU Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
SUL 13.9xIndustry Avg. 17.7xNo. of Companies4PE01020304050+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: SUL is good value based on its Price-To-Earnings Ratio (13.9x) compared to the Australian Specialty Retail industry average (17.7x).

Price to Earnings Ratio vs Fair Ratio

What is SUL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SUL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio13.9x
Fair PE Ratio17.4x

Price-To-Earnings vs Fair Ratio: SUL is good value based on its Price-To-Earnings Ratio (13.9x) compared to the estimated Fair Price-To-Earnings Ratio (17.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SUL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentAU$14.76
AU$15.97
+8.2%
12.6%AU$19.00AU$11.00n/a15
Dec ’25AU$14.73
AU$16.05
+9.0%
13.3%AU$19.79AU$11.00n/a15
Nov ’25AU$14.23
AU$16.04
+12.7%
13.3%AU$19.79AU$11.00n/a15
Oct ’25AU$18.19
AU$16.84
-7.4%
13.2%AU$20.00AU$11.00n/a15
Sep ’25AU$17.86
AU$16.71
-6.4%
13.3%AU$20.00AU$11.00n/a16
Aug ’25AU$16.02
AU$15.09
-5.8%
12.8%AU$19.00AU$11.00n/a16
Jul ’25AU$13.59
AU$14.89
+9.6%
13.4%AU$19.00AU$11.00n/a15
Jun ’25AU$13.09
AU$14.75
+12.7%
14.5%AU$19.00AU$10.50n/a15
May ’25AU$14.30
AU$15.29
+6.9%
13.1%AU$19.00AU$10.50n/a15
Apr ’25AU$16.10
AU$15.29
-5.0%
13.1%AU$19.00AU$10.50n/a15
Mar ’25AU$16.12
AU$15.27
-5.3%
13.2%AU$19.00AU$10.50n/a15
Feb ’25AU$15.93
AU$14.98
-6.0%
15.3%AU$19.00AU$10.50n/a14
Jan ’25AU$15.77
AU$12.99
-17.6%
13.3%AU$17.00AU$10.30n/a14
Dec ’24AU$14.11
AU$12.87
-8.8%
10.9%AU$15.25AU$10.30AU$14.7315
Nov ’24AU$12.94
AU$12.87
-0.6%
10.9%AU$15.25AU$10.30AU$14.2315
Oct ’24AU$11.99
AU$12.79
+6.7%
11.2%AU$15.00AU$10.00AU$18.1915
Sep ’24AU$12.92
AU$12.88
-0.3%
11.2%AU$15.00AU$10.00AU$17.8614
Aug ’24AU$12.44
AU$12.34
-0.8%
12.4%AU$15.00AU$9.50AU$16.0214
Jul ’24AU$11.43
AU$12.78
+11.8%
14.7%AU$17.00AU$9.50AU$13.5915
Jun ’24AU$11.38
AU$13.17
+15.7%
14.1%AU$17.00AU$9.50AU$13.0915
May ’24AU$13.60
AU$13.04
-4.1%
13.4%AU$15.50AU$9.50AU$14.3013
Apr ’24AU$12.55
AU$12.89
+2.7%
13.6%AU$15.50AU$9.50AU$16.1015
Mar ’24AU$12.98
AU$12.81
-1.3%
13.6%AU$15.50AU$9.50AU$16.1215
Feb ’24AU$12.44
AU$12.44
+0.02%
13.1%AU$14.50AU$9.00AU$15.9315
Jan ’24AU$10.71
AU$11.46
+7.0%
15.1%AU$14.05AU$8.00AU$15.7715
Dec ’23AU$11.18
AU$11.51
+2.9%
15.1%AU$14.05AU$8.00AU$14.1114

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/20 21:19
End of Day Share Price 2024/12/20 00:00
Earnings2024/06/29
Annual Earnings2024/06/29

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Super Retail Group Limited is covered by 28 analysts. 15 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Russell WrightAPP Securities Pty Ltd.
Daniel MorganBarrenjoey Markets Pty Limited
Aryan NoroziBarrenjoey Markets Pty Limited