Baby Bunting Group (BBN) Stock Overview
Engages in the retail of maternity and baby goods in Australia and New Zealand. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 4/6 |
| Past Performance | 4/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
BBN passed our risk checks.
BBN Community Fair Values
Create NarrativeSee what 16 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Baby Bunting Group Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$1.44 |
| 52 Week High | AU$3.29 |
| 52 Week Low | AU$1.26 |
| Beta | 0.83 |
| 1 Month Change | -4.65% |
| 3 Month Change | -33.56% |
| 1 Year Change | -19.38% |
| 3 Year Change | -31.99% |
| 5 Year Change | -75.30% |
| Change since IPO | -21.58% |
Recent News & Updates
Narrative Update • May 10
BBN: Higher Future P/E Assumptions Will Support Upside Potential
The analyst price target for Baby Bunting Group has been revised to A$3.60 from A$4.20, with analysts pointing to updated assumptions around a slightly higher discount rate, modestly stronger revenue growth, a lower profit margin, and a higher future P/E multiple. Valuation Changes Fair Value: reset from A$4.20 to A$3.60, indicating a lower central valuation estimate per share.
Narrative Update • Apr 24
BBN: Higher Required Return Will Support Future Margin Recovery Potential
Analysts have trimmed their Baby Bunting Group fair value estimate from A$3.18 to A$3.03, reflecting slightly higher discount rate assumptions, a more cautious view on revenue growth and profit margins, and an updated future P/E expectation. Valuation Changes Fair Value: trimmed from A$3.18 to A$3.03, a reduction of about 4.7%.Narrative Update • Apr 06
BBN: Higher Margins And Revenue Assumptions Will Support Future Upside
Analysts have adjusted their Baby Bunting Group price target to A$4.20, reflecting updated assumptions for discount rate, revenue growth, profit margin and future P/E. These changes leave the fair value estimate unchanged at A$4.20.Narrative Update • Mar 23
BBN: Higher Required Return Will Align With Improved Margin Outlook
Analysts have raised their Baby Bunting Group price target slightly to A$3.18 from A$3.10, citing updated assumptions for revenue growth and profit margins, as well as a lower future P/E multiple despite a higher discount rate in their models. Valuation Changes Fair Value: increased slightly from A$3.10 to A$3.18 per share.Narrative Update • Mar 09
BBN: Higher Margins And Lower Discount Rate Will Support Future Upside
Analysts have modestly increased their A$ price target for Baby Bunting Group, reflecting slightly higher assumptions for revenue growth and profit margins, a modestly lower discount rate, and a marginally reduced future P/E multiple. Valuation Changes Fair Value: The A$ fair value estimate is unchanged at 4.2x.Recent updates
Narrative Update • May 10
BBN: Higher Future P/E Assumptions Will Support Upside Potential
The analyst price target for Baby Bunting Group has been revised to A$3.60 from A$4.20, with analysts pointing to updated assumptions around a slightly higher discount rate, modestly stronger revenue growth, a lower profit margin, and a higher future P/E multiple. Valuation Changes Fair Value: reset from A$4.20 to A$3.60, indicating a lower central valuation estimate per share.Narrative Update • Apr 24
BBN: Higher Required Return Will Support Future Margin Recovery Potential
Analysts have trimmed their Baby Bunting Group fair value estimate from A$3.18 to A$3.03, reflecting slightly higher discount rate assumptions, a more cautious view on revenue growth and profit margins, and an updated future P/E expectation. Valuation Changes Fair Value: trimmed from A$3.18 to A$3.03, a reduction of about 4.7%.Narrative Update • Apr 06
BBN: Higher Margins And Revenue Assumptions Will Support Future Upside
Analysts have adjusted their Baby Bunting Group price target to A$4.20, reflecting updated assumptions for discount rate, revenue growth, profit margin and future P/E. These changes leave the fair value estimate unchanged at A$4.20.Narrative Update • Mar 23
BBN: Higher Required Return Will Align With Improved Margin Outlook
Analysts have raised their Baby Bunting Group price target slightly to A$3.18 from A$3.10, citing updated assumptions for revenue growth and profit margins, as well as a lower future P/E multiple despite a higher discount rate in their models. Valuation Changes Fair Value: increased slightly from A$3.10 to A$3.18 per share.Narrative Update • Mar 09
BBN: Higher Margins And Lower Discount Rate Will Support Future Upside
Analysts have modestly increased their A$ price target for Baby Bunting Group, reflecting slightly higher assumptions for revenue growth and profit margins, a modestly lower discount rate, and a marginally reduced future P/E multiple. Valuation Changes Fair Value: The A$ fair value estimate is unchanged at 4.2x.Narrative Update • Feb 23
BBN: Improved Margins And Lower Discount Rate Will Support Future Upside
The analyst price target for Baby Bunting Group has been lifted from A$3.60 to A$4.20. Analysts point to updated assumptions on discount rates, revenue growth, profit margins and future P/E as the key drivers of this change.Narrative Update • Feb 08
BBN: Refined Assumptions Will Support Stronger Future Share Performance
Analysts have nudged their Baby Bunting Group price target higher to A$3.60. The update reflects slightly adjusted assumptions around discount rate, revenue growth, profit margins and future P/E multiples.Analysis Article • Feb 03
Getting In Cheap On Baby Bunting Group Limited (ASX:BBN) Might Be Difficult
When close to half the companies in Australia have price-to-earnings ratios (or "P/E's") below 21x, you may consider...Narrative Update • Jan 25
BBN: Modest Assumption Tweaks Will Support Stronger Future Share Performance
Analysts have trimmed their price target on Baby Bunting Group by a small amount, highlighting only modest adjustments to assumptions around the discount rate, revenue growth, profit margin and future P/E rather than any major shift in their view of the business. Valuation Changes Fair Value: The model fair value per share is unchanged at A$3.60, indicating no adjustment to the central valuation outcome.Narrative Update • Jan 10
BBN: Refined Assumptions Will Support Stronger Future Share Performance
Analysts have kept their A$3.60 price target for Baby Bunting Group unchanged, citing only small tweaks to discount rate, revenue growth, profit margin assumptions and future P/E that largely offset each other in their valuation work. Valuation Changes Consensus Analyst Price Target: unchanged at A$3.60, indicating no change in the stated fair value outcome.Narrative Update • Dec 26
BBN: Higher Revenue And Margin Assumptions May Support Stronger Future Share Performance
Analysts have raised their price target on Baby Bunting Group from A$3.04 to A$3.60 per share. This reflects slightly higher assumed revenue growth, profit margins and valuation multiples despite a modest increase in the discount rate.Narrative Update • Dec 12
BBN: Higher Required Return Will Support Bullish Outlook Into 2026
Analysts have modestly lifted their price target on Baby Bunting Group to A$3.10 per share, reflecting a slightly higher required return and stable expectations for revenue growth, profit margins, and future valuation multiples. Valuation Changes Discount Rate increased slightly from 8.76 percent to 9.08 percent, implying a marginally higher required return on equity.Narrative Update • Nov 27
BBN: Index Removal And Steady Performance Metrics Will Influence 2026 Outlook
Analysts have marginally adjusted their price target for Baby Bunting Group to $3.10 per share, reflecting subtle updates to discount rates and future earnings expectations. What's in the News Baby Bunting Group Limited (ASX:BBN) was removed from the S&P Global BMI Index (Key Developments) Valuation Changes Fair Value Estimate remains steady at A$3.10 per share.Narrative Update • Nov 12
BBN: Store Refurbishments And Expansion Plans Will Shape 2026 Performance
Analysts have made a minor downward adjustment to their price target for Baby Bunting Group, reflecting updated discount rate assumptions while leaving overall valuation estimates largely unchanged at $3.10 per share. What's in the News Baby Bunting Group Limited has been dropped from the S&P Global BMI Index.Narrative Update • Oct 29
Store Refurbishments And Format Expansion Set To Shape Future Performance
Analysts have marginally increased their price target for Baby Bunting Group to $3.10 per share. This change reflects a slightly higher profit margin and discount rate in updated models.Narrative Update • Oct 15
Modern Store Formats And Digital Focus Will Expand Australasia Markets
Analysts have raised their price target for Baby Bunting Group from $2.74 to $3.10, citing modest improvements in projected revenue growth and a slightly lower discount rate as key factors supporting the updated valuation. What's in the News Removed from the S&P Global BMI Index, reflecting changes in index eligibility.Analysis Article • Aug 19
Market Participants Recognise Baby Bunting Group Limited's (ASX:BBN) Earnings Pushing Shares 33% Higher
ASX:BBN 1 Year Share Price vs Fair Value Explore Baby Bunting Group's Fair Values from the Community and select yours...Narrative Update • Aug 16
Maxi-Cosi Halo 360 And Store Expansion Will Pave Way For Future Success
The increase in Baby Bunting Group’s consensus analyst price target to A$2.18 is primarily driven by stronger revenue growth forecasts and a lower discount rate. Valuation Changes Summary of Valuation Changes for Baby Bunting Group The Consensus Analyst Price Target has risen from A$2.05 to A$2.18.Analysis Article • Apr 02
Investors Still Waiting For A Pull Back In Baby Bunting Group Limited (ASX:BBN)
When close to half the companies in Australia have price-to-earnings ratios (or "P/E's") below 17x, you may consider...
New Narrative • Mar 10
Maxi-Cosi Halo 360 And Store Expansion Will Pave Way For Future Success
Exclusive product launches and store expansions aim to boost market share, enhance revenue, and improve gross margins.Analysis Article • Nov 28
Should You Investigate Baby Bunting Group Limited (ASX:BBN) At AU$1.78?
Baby Bunting Group Limited ( ASX:BBN ), might not be a large cap stock, but it saw a double-digit share price rise of...Analysis Article • Sep 30
Baby Bunting Group (ASX:BBN) Has A Somewhat Strained Balance Sheet
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Sep 02
Baby Bunting Group Limited's (ASX:BBN) P/E Is Still On The Mark Following 28% Share Price Bounce
Baby Bunting Group Limited ( ASX:BBN ) shareholders have had their patience rewarded with a 28% share price jump in the...Analysis Article • Aug 15
Should You Think About Buying Baby Bunting Group Limited (ASX:BBN) Now?
Baby Bunting Group Limited ( ASX:BBN ), is not the largest company out there, but it saw a decent share price growth of...Analysis Article • Jun 28
Baby Bunting Group (ASX:BBN) Takes On Some Risk With Its Use Of Debt
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Apr 17
Earnings Tell The Story For Baby Bunting Group Limited (ASX:BBN)
When close to half the companies in Australia have price-to-earnings ratios (or "P/E's") below 19x, you may consider...Analysis Article • Mar 12
Some Investors May Be Worried About Baby Bunting Group's (ASX:BBN) Returns On Capital
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'll want to see a...Analysis Article • Feb 22
Baby Bunting Group (ASX:BBN) Will Pay A Smaller Dividend Than Last Year
Baby Bunting Group Limited's ( ASX:BBN ) dividend is being reduced from last year's payment covering the same period to...Analysis Article • Dec 20
Is Baby Bunting Group (ASX:BBN) Using Too Much Debt?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Aug 16
Is There Now An Opportunity In Baby Bunting Group Limited (ASX:BBN)?
Baby Bunting Group Limited ( ASX:BBN ), might not be a large cap stock, but it received a lot of attention from a...Analysis Article • Jun 26
Estimating The Intrinsic Value Of Baby Bunting Group Limited (ASX:BBN)
Key Insights The projected fair value for Baby Bunting Group is AU$1.24 based on 2 Stage Free Cash Flow to Equity With...Analysis Article • Apr 18
Here's What's Concerning About Baby Bunting Group's (ASX:BBN) Returns On Capital
What trends should we look for it we want to identify stocks that can multiply in value over the long term? In a...Analysis Article • Apr 04
Is There Now An Opportunity In Baby Bunting Group Limited (ASX:BBN)?
Baby Bunting Group Limited ( ASX:BBN ), might not be a large cap stock, but it saw a decent share price growth in the...Shareholder Returns
| BBN | AU Specialty Retail | AU Market | |
|---|---|---|---|
| 7D | 5.9% | -4.5% | -2.7% |
| 1Y | -19.4% | -25.6% | 3.7% |
Return vs Industry: BBN exceeded the Australian Specialty Retail industry which returned -25.6% over the past year.
Return vs Market: BBN underperformed the Australian Market which returned 3.7% over the past year.
Price Volatility
| BBN volatility | |
|---|---|
| BBN Average Weekly Movement | 7.7% |
| Specialty Retail Industry Average Movement | 7.1% |
| Market Average Movement | 10.4% |
| 10% most volatile stocks in AU Market | 17.4% |
| 10% least volatile stocks in AU Market | 4.4% |
Stable Share Price: BBN has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: BBN's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1979 | 1,560 | Mark Teperson | www.babybunting.com.au |
Baby Bunting Group Limited, together with its subsidiaries, engages in the retail of maternity and baby goods in Australia and New Zealand. The company’s principal products include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, Manchester, and associated accessories. It also provides car seat installation and hire services for nursery products, as well as operates retail stores and related online stores.
Baby Bunting Group Limited Fundamentals Summary
| BBN fundamental statistics | |
|---|---|
| Market cap | AU$193.62m |
| Earnings (TTM) | AU$7.49m |
| Revenue (TTM) | AU$538.97m |
25.9x
P/E Ratio0.4x
P/S RatioIs BBN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BBN income statement (TTM) | |
|---|---|
| Revenue | AU$538.97m |
| Cost of Revenue | AU$319.17m |
| Gross Profit | AU$219.80m |
| Other Expenses | AU$212.31m |
| Earnings | AU$7.49m |
Last Reported Earnings
Dec 29, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.055 |
| Gross Margin | 40.78% |
| Net Profit Margin | 1.39% |
| Debt/Equity Ratio | 22.1% |
How did BBN perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/15 08:34 |
| End of Day Share Price | 2026/05/15 00:00 |
| Earnings | 2025/12/29 |
| Annual Earnings | 2025/06/29 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Baby Bunting Group Limited is covered by 9 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Sam Teeger | Citigroup Inc |
| Sam Teeger | Citigroup Inc |
| Rachael Harwood | Macquarie Research |