ASX:PPL

Stock Analysis Report

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Executive Summary

Pureprofile Ltd provides profile marketing and insights technology services for marketers, researchers, and publishers in Australia and internationally. More Details


Snowflake Analysis

Undervalued with reasonable growth potential.

Share Price & News

How has Pureprofile's share price performed over time and what events caused price changes?


Latest Share Price and Events

Stable Share Price: PPL is not significantly more volatile than the rest of Australian stocks over the past 3 months, typically moving +/- 12% a week.

Volatility Over Time: PPL's weekly volatility has decreased from 67% to 12% over the past year.


Market Performance


7 Day Return

-3.8%

PPL

-1.9%

AU Media

-1.2%

AU Market


1 Year Return

400.0%

PPL

33.4%

AU Media

22.6%

AU Market

Return vs Industry: PPL exceeded the Australian Media industry which returned 20.4% over the past year.

Return vs Market: PPL exceeded the Australian Market which returned 12.7% over the past year.


Shareholder returns

PPLIndustryMarket
7 Day-3.8%-1.9%-1.2%
30 Day19.0%5.1%-1.9%
90 Day25.0%12.4%1.5%
1 Year590.4%400.0%50.0%33.4%26.6%22.6%
3 Year-76.2%-82.8%-12.5%-31.0%27.4%11.9%
5 Year-92.2%-94.3%5.6%-28.0%59.9%28.5%

Long-Term Price Volatility Vs. Market

How volatile is Pureprofile's share price compared to the market and industry in the last 5 years?


Simply Wall St News

Valuation

Is Pureprofile undervalued compared to its fair value and its price relative to the market?

>50%

Undervalued compared to fair value


Share Price vs. Fair Value

Below Fair Value: PPL (A$0.02) is trading below our estimate of fair value (A$0.5)

Significantly Below Fair Value: PPL is trading below fair value by more than 20%.


Price To Earnings Ratio

PE vs Industry: PPL is good value based on its PE Ratio (8.7x) compared to the AU Media industry average (12.6x).

PE vs Market: PPL is good value based on its PE Ratio (8.7x) compared to the Australian market (19.6x).


Price to Earnings Growth Ratio

PEG Ratio: PPL is good value based on its PEG Ratio (0.2x)


Price to Book Ratio

PB vs Industry: PPL is overvalued based on its PB Ratio (5.5x) compared to the AU Media industry average (1.7x).


Next Steps

Future Growth

How is Pureprofile forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

52.1%

Forecasted annual earnings growth


Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: PPL's forecast earnings growth (52.1% per year) is above the savings rate (2%).

Earnings vs Market: PPL's earnings (52.1% per year) are forecast to grow faster than the Australian market (15.4% per year).

High Growth Earnings: earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: PPL's revenue (14.1% per year) is forecast to grow faster than the Australian market (5.6% per year).

High Growth Revenue: PPL's revenue (14.1% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if PPL's Return on Equity is forecast to be high in 3 years time


Next Steps

Past Performance

How has Pureprofile performed over the past 5 years?

-18.3%

Historical annual earnings growth


Earnings and Revenue History

Quality Earnings: PPL has a large one-off gain of A$7.7M impacting its December 31 2020 financial results.

Growing Profit Margin: PPL became profitable in the past.


Past Earnings Growth Analysis

Earnings Trend: PPL has become profitable over the past 5 years, growing earnings by -18.3% per year.

Accelerating Growth: PPL has become profitable in the last year, making the earnings growth rate difficult to compare to its 5-year average.

Earnings vs Industry: PPL has become profitable in the last year, making it difficult to compare its past year earnings growth to the Media industry (-3.5%).


Return on Equity

High ROE: PPL's Return on Equity (11.5%) is considered low.


Next Steps

Financial Health

How is Pureprofile's financial position?


Financial Position Analysis

Short Term Liabilities: PPL's short term assets (A$10.4M) exceed its short term liabilities (A$9.8M).

Long Term Liabilities: PPL's short term assets (A$10.4M) exceed its long term liabilities (A$4.9M).


Debt to Equity History and Analysis

Debt Level: PPL's debt to equity ratio (64.6%) is considered high.

Reducing Debt: PPL's debt to equity ratio has increased from 3.8% to 64.6% over the past 5 years.

Debt Coverage: PPL's debt is well covered by operating cash flow (85%).

Interest Coverage: Insufficient data to determine if PPL's interest payments on its debt are well covered by EBIT.


Balance Sheet


Next Steps

Dividend

What is Pureprofile current dividend yield, its reliability and sustainability?


Dividend Yield vs Market

Notable Dividend: Unable to evaluate PPL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate PPL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PPL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PPL's dividend payments have been increasing.


Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of PPL's dividend in 3 years as they are not forecast to pay a notable one for the Australian market.


Next Steps

Management

How experienced are the management team and are they aligned to shareholders interests?

2.7yrs

Average management tenure


CEO

Martin Filz

0.58

Tenure

Mr. Martin Filz serves as the Chief Executive Officer of Pureprofile Ltd since August 3, 2020 and serves as its Managing Director. He is Director of Pureprofile Ltd since September 02, 2020. He has been th...


Leadership Team

NamePositionTenureCompensationOwnership
Melinda Sheppard
COO & CFO2.75yrsAU$258.69kno data
Martin Filz
CEO, MD & Director0.58yrno data0.035%
A$ 9.0k
Lorrie Yeung
Head of Operationsno datano datano data
John Griffin
Chief Technology Officerno datano datano data
E. Guren
Head of Marketing & Communications3.17yrsno datano data
Luke O'Brien
Executive VP & MD of North America8.17yrsno datano data
Aaron Morris
Head of Business Process - Groupno datano datano data
Ben Sharp
Head of Revenue & Operations for AUNZ2.67yrsno datano data
Matthew Chaplin
Managing Director of UK/EU2.5yrsno datano data
Shai Ishaq
Head of Talent & Cultureno datano datano data
Anna Meiler
Managing Director of APACno datano datano data
Tim Potter
Managing Director of UK & USAno datano datano data

2.7yrs

Average Tenure

Experienced Management: PPL's management team is considered experienced (2.7 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Martin Filz
CEO, MD & Director0.58yrno data0.035%
A$ 9.0k
Andrew Edwards
Non-Executive Chairman4.33yrsAU$128.10k0.84%
A$ 212.7k
Susan Klose
Independent Non-Executive Director2.5yrsAU$82.67kno data

2.5yrs

Average Tenure

Experienced Board: PPL's board of directors are not considered experienced ( 2.5 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: PPL insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been substantially diluted in the past year, with total shares outstanding growing by 800%.


Top Shareholders

Company Information

Pureprofile Ltd's company bio, employee growth, exchange listings and data sources


Key Information


Number of Employees


Location

  • Pureprofile Ltd
  • 223 Liverpool Street
  • Level 3
  • Darlinghurst
  • New South Wales
  • 2010
  • Australia

Listings

TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PPLASX (Australian Securities Exchange)YesOrdinary SharesAUAUDJul 2015
PPLCHIA (Chi-X Australia)YesOrdinary SharesAUAUDJul 2015

Biography

Pureprofile Ltd provides profile marketing and insights technology services for marketers, researchers, and publishers in Australia and internationally. The company operates through three segments: Data & ...


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2021/03/09 07:03
End of Day Share Price2021/03/09 00:00
Earnings2020/12/31
Annual Earnings2020/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.