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PPL

Pureprofile ASX:PPL Stock Report

Last Price

AU$0.044

Market Cap

AU$48.7m

7D

12.8%

1Y

69.2%

Updated

27 Jun, 2022

Data

Company Financials +
PPL fundamental analysis
Snowflake Score
Valuation4/6
Future Growth4/6
Past Performance0/6
Financial Health5/6
Dividends0/6

PPL Stock Overview

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia and internationally.

Pureprofile Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Pureprofile
Historical stock prices
Current Share PriceAU$0.044
52 Week HighAU$0.088
52 Week LowAU$0.025
Beta1.03
1 Month Change-6.38%
3 Month Change-21.43%
1 Year Change69.23%
3 Year Change340.00%
5 Year Change-86.87%
Change since IPO-91.20%

Recent News & Updates

May 05
Is Pureprofile (ASX:PPL) Using Too Much Debt?

Is Pureprofile (ASX:PPL) Using Too Much Debt?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...

Jan 19
Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

Is It Time To Consider Buying Pureprofile Ltd (ASX:PPL)?

While Pureprofile Ltd ( ASX:PPL ) might not be the most widely known stock at the moment, it led the ASX gainers with a...

Nov 25
Is Pureprofile (ASX:PPL) Using Too Much Debt?

Is Pureprofile (ASX:PPL) Using Too Much Debt?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...

Sep 01
Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders

Pureprofile's (ASX:PPL) Robust Earnings Are Not All Good News For Shareholders

Pureprofile Ltd's ( ASX:PPL ) stock rose after it released a robust earnings report. While the headline numbers were...

Shareholder Returns

PPLAU MediaAU Market
7D12.8%1.8%1.4%
1Y69.2%-33.7%-11.3%

Return vs Industry: PPL exceeded the Australian Media industry which returned -33.7% over the past year.

Return vs Market: PPL exceeded the Australian Market which returned -11.3% over the past year.

Price Volatility

Is PPL's price volatile compared to industry and market?
PPL volatility
PPL Average Weekly Movement10.0%
Media Industry Average Movement6.8%
Market Average Movement9.7%
10% most volatile stocks in AU Market16.3%
10% least volatile stocks in AU Market4.2%

Stable Share Price: PPL is not significantly more volatile than the rest of Australian stocks over the past 3 months, typically moving +/- 10% a week.

Volatility Over Time: PPL's weekly volatility (10%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
2000n/aMartin Filzhttps://pureprofile.investorportal.com.au

Pureprofile Ltd, a data and insights organization, provides online research and digital advertising services for agencies, marketers, researchers, and publishers in Australia and internationally. The company operates through three segments: Data & Insights; Pure amplify Media AU; and Pure

Pureprofile Fundamentals Summary

How do Pureprofile's earnings and revenue compare to its market cap?
PPL fundamental statistics
Market CapAU$48.71m
Earnings (TTM)-AU$2.54m
Revenue (TTM)AU$36.41m

1.3x

P/S Ratio

-19.2x

P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
PPL income statement (TTM)
RevenueAU$36.41m
Cost of RevenueAU$29.39m
Gross ProfitAU$7.02m
Other ExpensesAU$9.56m
Earnings-AU$2.54m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date

n/a

Earnings per share (EPS)-0.0023
Gross Margin19.28%
Net Profit Margin-6.97%
Debt/Equity Ratio62.3%

How did PPL perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.

Valuation

Is PPL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PPL?

Other financial metrics that can be useful for relative valuation.

PPL key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA-18.2x
PEG Ration/a

Price to Sales Ratio vs Peers

How does PPL's PS Ratio compare to its peers?

PPL PS Ratio vs Peers
The above table shows the PS ratio for PPL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average1.4x
NCL Netccentric
2.2xn/aAU$26.0m
GTN GTN
0.6x9.5%AU$86.1m
EGG Enero Group
0.6x-24.9%AU$259.7m
MXO Motio
2.5xn/aAU$10.1m
PPL Pureprofile
1.3x18.8%AU$48.7m

Price-To-Sales vs Peers: PPL is good value based on its Price-To-Sales Ratio (1.3x) compared to the peer average (1.4x).


Price to Earnings Ratio vs Industry

How does PPL's PE Ratio compare vs other companies in the Global Media Industry?

Price-To-Sales vs Industry: PPL is expensive based on its Price-To-Sales Ratio (1.3x) compared to the Global Media industry average (1.2x)


Price to Sales Ratio vs Fair Ratio

What is PPL's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PPL PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.3x
Fair PS Ratio1.7x

Price-To-Sales vs Fair Ratio: PPL is good value based on its Price-To-Sales Ratio (1.3x) compared to the estimated Fair Price-To-Sales Ratio (1.7x).


Share Price vs Fair Value

What is the Fair Price of PPL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PPL (A$0.04) is trading below our estimate of fair value (A$0.7)

Significantly Below Fair Value: PPL is trading below fair value by more than 20%.


Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate PPL's PEG Ratio to determine if it is good value.


Discover undervalued companies

Future Growth

How is Pureprofile forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

Future Growth Score

4/6

Future Growth Score 4/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


185.6%

Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts


Analyst Future Growth Forecasts

Earnings vs Savings Rate: PPL is forecast to become profitable over the next 3 years, which is considered faster growth than the savings rate (1.8%).

Earnings vs Market: PPL is forecast to become profitable over the next 3 years, which is considered above average market growth.

High Growth Earnings: PPL is expected to become profitable in the next 3 years.

Revenue vs Market: PPL's revenue (18.8% per year) is forecast to grow faster than the Australian market (5.2% per year).

High Growth Revenue: PPL's revenue (18.8% per year) is forecast to grow slower than 20% per year.


Earnings per Share Growth Forecasts


Future Return on Equity

Future ROE: Insufficient data to determine if PPL's Return on Equity is forecast to be high in 3 years time


Discover growth companies

Past Performance

How has Pureprofile performed over the past 5 years?

Past Performance Score

0/6

Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


11.7%

Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PPL is currently unprofitable.

Growing Profit Margin: PPL is currently unprofitable.


Past Earnings Growth Analysis

Earnings Trend: PPL is unprofitable, but has reduced losses over the past 5 years at a rate of 11.7% per year.

Accelerating Growth: Unable to compare PPL's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: PPL is unprofitable, making it difficult to compare its past year earnings growth to the Media industry (26.8%).


Return on Equity

High ROE: PPL has a negative Return on Equity (-52.64%), as it is currently unprofitable.


Discover strong past performing companies

Financial Health

How is Pureprofile's financial position?

Financial Health Score

5/6

Financial Health Score 5/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: PPL's short term assets (A$13.5M) exceed its short term liabilities (A$11.6M).

Long Term Liabilities: PPL's short term assets (A$13.5M) exceed its long term liabilities (A$5.0M).


Debt to Equity History and Analysis

Debt Level: PPL has more cash than its total debt.

Reducing Debt: PPL's debt to equity ratio has increased from 18.7% to 62.3% over the past 5 years.


Balance Sheet


Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Whilst unprofitable PPL has sufficient cash runway for more than 3 years if it maintains its current positive free cash flow level.

Forecast Cash Runway: PPL is unprofitable but has sufficient cash runway for more than 3 years, due to free cash flow being positive and growing by 26.9% per year.


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Dividend

What is Pureprofile current dividend yield, its reliability and sustainability?

Dividend Score

0/6

Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate PPL's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate PPL's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PPL's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PPL's dividend payments have been increasing.


Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.


Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as PPL has not reported any payouts.


Discover strong dividend paying companies

Management

How experienced are the management team and are they aligned to shareholders interests?

3.9yrs

Average management tenure


CEO

Martin Filz

1.83yrs

Tenure

AU$672,975

Compensation

Mr. Martin Filz serves as the Chief Executive Officer of Pureprofile Ltd since August 3, 2020 and serves as its Managing Director since September 2, 2020. He is Director of Pureprofile Ltd since September...


CEO Compensation Analysis

Compensation vs Market: Martin's total compensation ($USD467.73K) is above average for companies of similar size in the Australian market ($USD288.24K).

Compensation vs Earnings: Insufficient data to compare Martin's compensation with company performance.


Leadership Team

Experienced Management: PPL's management team is considered experienced (3.9 years average tenure).


Board Members

Experienced Board: PPL's board of directors are not considered experienced ( 2.8 years average tenure), which suggests a new board.


Ownership

Who are the major shareholders and have insiders been buying or selling?


Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.


Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 4.7%.


Top Shareholders

Company Information

Pureprofile Ltd's employee growth, exchange listings and data sources


Key Information


Number of Employees


Location

  • Pureprofile Ltd
  • 263 Riley Street
  • Surry Hills
  • New South Wales
  • 2010
  • Australia

Listings


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/27 00:00
End of Day Share Price2022/06/27 00:00
Earnings2021/12/31
Annual Earnings2021/06/30


Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.