NYSE:BF.BBeverage
Does Brown-Forman’s Premium Bourbon Push Reshape the Long-Term Brand Narrative For BF.B Investors?
Earlier this week, Brown-Forman expanded the national availability of its highly sought-after Woodford Reserve Double Double Oaked Bourbon, while also celebrating Old Forester’s heritage with a new documentary and the return of its 1924, 10-year-old age-stated Whiskey Row bourbon.
These launches highlight how Brown-Forman is leaning on premium, story-rich bourbons to deepen brand loyalty at a time of industry headwinds.
We’ll now examine how the nationwide Double Double Oaked release could...