NYSE:CBInsurance
Can Chubb Benefits’ Brand Unification Deepen Chubb’s (CB) Edge In Workplace Benefits Distribution?
Combined Insurance, a Chubb company, recently launched the Chubb Benefits brand, unifying its supplemental and workplace benefits operations in North America under the global Chubb identity with refreshed logos, colors, and digital platforms.
This move tightens brand cohesion across multiple business lines, potentially improving customer recognition and distribution effectiveness in the supplemental and workplace benefits market.
We’ll now examine how unifying supplemental and workplace...