NYSE:KOBeverage
Coca-Cola Resets Leadership And Digital Focus While Retaining Costa Coffee
Coca-Cola (NYSE:KO) announced a major leadership overhaul, including the creation of a Chief Digital Officer role, as part of a wider digital transformation drive.
The company is also abandoning the planned sale of Costa Coffee after receiving bids that did not meet its expectations.
These moves point to a reset in how Coca-Cola manages its portfolio and engages consumers through digital channels.
Coca-Cola, best known for its global soft drink brands, operates in a highly competitive...