NYSE:UAALuxury
The Bull Case for Under Armour (UAA) Could Change Following Curry Brand Separation and Restructuring Actions
Under Armour announced in November 2025 that it will separate the Curry Brand from its business and expand restructuring efforts, updating fiscal 2026 guidance to reflect an operating loss of US$56 million to US$71 million with related charges increasing to US$255 million.
This move marks the end of a 13-year partnership with NBA star Stephen Curry and signals a major brand realignment as Under Armour shifts focus to its core brand and operational changes.
We'll look at how the separation of...