NasdaqGM:TTDMedia
Trade Desk Leans On Retail Media As Shares Trade Below Targets
The Trade Desk is putting retail media at the center of its growth plans, using a retail data marketplace that now reaches over 80% of US retail sales.
The company has launched Audience Unlimited, a product aimed at improving advertising efficiency by tying campaigns more tightly to retail data.
This focus on retail media marks a shift beyond The Trade Desk's traditional emphasis on connected TV advertising.
The Trade Desk (NasdaqGM:TTD) is reframing its story around retail media at a time...