NasdaqGS:KHCFood
Kraft Heinz Turns From Breakup To US$600 Million Brand Reboot
Kraft Heinz, NasdaqGS:KHC, has halted its planned company breakup under new CEO Steve Cahillane.
The company is redirecting its focus to a US$600 million turnaround program targeting core brands and internal improvements.
Spending is set to go into marketing, research and development, product changes, and key pricing actions rather than pursuing a separation.
Kraft Heinz, NasdaqGS:KHC, sits at the center of the packaged food sector with a portfolio of household brands that compete for shelf...