NYSE:BFHConsumer Finance
Bread Financial Ford Deal Ties Auto Lending To Valuation Debate
Bread Financial Holdings (NYSE:BFH) has entered a long-term co-branded credit card and installment loan partnership with Ford Motor Company.
The agreement focuses on offering Ford customers new payment and financing options tied to the automotive ecosystem.
The partnership introduces co-branded products that combine Bread Financial's lending capabilities with Ford's large customer base.
Bread Financial operates as a tech-forward financial services company, with a core focus on private label...