NYSE:CLHousehold Products
What Colgate-Palmolive (CL)'s Premium Optic White Pro Series Launch Means For Shareholders
Earlier this month, Colgate-Palmolive’s Colgate Optic White brand launched its new Optic White Pro Series Toothpaste in the US, featuring a 5% Hydrogen Peroxide Complex formula, Dual Whitening Technology, and ActivShine Technology, with a US$9.99 MSRP and four variants aimed at at-home whitening.
This launch highlights Colgate-Palmolive’s push into higher-value, science-backed premium oral care, targeting consumers seeking professional-style whitening results without leaving home.
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