NasdaqGM:TTDMedia
OpenAds Publisher Backing Could Be A Game Changer For Trade Desk (TTD)
Earlier this month, The Trade Desk announced that major publishers including AccuWeather, BuzzFeed, the Guardian, Hearst, Newsweek, People Inc., and Ziff Davis are backing its new OpenAds auction environment, which aims to give publishers and sellers a more direct, transparent way to run digital ad auctions.
This broad publisher support highlights growing industry demand for higher-integrity programmatic auctions and positions OpenAds as a potential benchmark for transparency across the...