NYSE:NYTMedia
Did Berkshire’s NYT Stake and Ad-Tech Tie-Up Just Reframe New York Times’ (NYT) Digital Strategy?
Berkshire Hathaway disclosed in the fourth quarter that it acquired a little more than five million shares of The New York Times Company, while separately New York Times Advertising and Magnite previously announced an expanded collaboration making Magnite's DV+ the preferred platform for private marketplace deals for the publisher’s mobile in‑app ad supply.
The combination of a high‑profile shareholder like Berkshire Hathaway and a deeper in‑app advertising partnership highlights how New...