NYSE:HOGAuto
Harley’s Profit Squeeze And ‘Back to the Bricks’ Plan Might Change The Case For Investing In Harley-Davidson (HOG)
In early May 2026, Harley-Davidson reported first-quarter net income of about US$24.77 million, sharply lower than a year earlier, as tariffs and higher costs compressed margins even while revenue of roughly US$1.17 billion exceeded analyst expectations and retail motorcycle sales rose, especially in North America.
At the same time, management launched its "Back to the Bricks" turnaround plan, aiming to boost profitability through more affordable, rider-focused models, tighter dealer...