NasdaqGS:INTUSoftware
Is Intuit (INTU) Using the Wix Deal to Quietly Redefine Its Small‑Business Platform Strategy?
Earlier this month, Wix.com Ltd. and Intuit Inc. expanded their partnership, allowing millions of Wix users to integrate Intuit’s QuickBooks Online AI-powered financial tools directly with Wix’s website and ecommerce platform.
This collaboration deepens Intuit’s ecosystem reach by embedding its financial management and AI capabilities inside Wix’s online business workflows, potentially increasing the appeal and stickiness of Intuit’s small-business offerings.
Next, we’ll examine how...