NYSE:ELFPersonal Products
Did e.l.f. Beauty's (ELF) New Roblox Glow Up! Experience Just Shift Its Investment Narrative?
Earlier this month, e.l.f. Beauty launched Glow Up!, an immersive Roblox makeup experience for players 13+ that features a layered, high-fidelity virtual makeup system, community “livestream” challenges, and inclusive characters championing women in sports, business, music, and gaming.
The launch extends e.l.f.’s broader Roblox ecosystem, alongside e.l.f. UP! and Fortune Island, using gaming, entrepreneurship, and financial literacy experiences to deepen engagement with Gen Z and Gen Alpha...