NYSE:BJConsumer Retailing
Is BJ’s (BJ) New Small-Format Push Quietly Rewriting Its Competitive Playbook?
BJ's Wholesale Club is opening its second BJ's Market, a smaller-format 55,000-square-foot store in Delray Beach, Florida, on January 30, while also launching a new full-size club in Chattanooga, Tennessee, as it continues rolling out membership offers and omnichannel shopping options.
These expansions highlight BJ's push into new formats and geographies at the same time analysts are questioning the risks tied to its broader growth plans and competitive positioning.
We’ll examine how BJ’s...