NasdaqCM:CELHBeverage
Texas Probe Puts Celsius And Alani Nu Growth Story Under Scrutiny
The Texas Attorney General has opened a formal investigation into Celsius Holdings and its Alani Nu brand over alleged youth-targeted marketing of high-caffeine energy drinks.
The probe focuses on advertising practices and safety disclosures for products sold in Texas.
This action introduces additional regulatory uncertainty around Celsius Holdings’ energy drink portfolio and branding approach.
Celsius Holdings (NasdaqCM:CELH) enters this investigation after a sharp pullback, with the stock...