NYSE:OMCMedia
McCann Study On Upward Class Puts Omnicom Valuation In Focus
McCann, an Omnicom Group (NYSE:OMC) subsidiary, released a new global study on brand relevance and growth strategies.
The research introduces the "Upward Class," a large and influential consumer group shaping how brands grow worldwide.
The findings highlight changing expectations for how brands connect with this audience and maintain relevance.
For Omnicom Group, a global advertising and marketing services company, this kind of research sits close to the core of its business. As clients...