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How Investors Are Reacting To Hershey (HSY) Pokémon-Themed Collectibles And Interactive Packaging Campaign
Earlier this month, The Hershey Company and The Pokémon Company International released a limited-time Hershey’s Kisses and Pirate’s Booty collection in the US, featuring 151 collectible Pokémon foil designs, new Team Rocket-themed foils, Pikachu-shaped puffs and QR code–enabled digital experiences tied to Pokémon’s 30th anniversary.
By turning each purchase into a game-like hunt supported by social media takeovers and an online collection hub, Hershey is testing how fandom-driven,...