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How Investors Are Reacting To Bath & Body Works (BBWI) Star Wars Mandalorian Fragrance Collaboration
Bath & Body Works has already launched a limited-edition Star Wars: The Mandalorian and Grogu collection, featuring three new franchise-inspired fragrances across body care, home fragrance, candles and accessories in the US and Canada, with international markets to follow by the end of 2026.
The collaboration with Disney extends Bath & Body Works’ broader brand partnership strategy, using cinematic storytelling and loyalty-member exclusives to keep customers emotionally connected to its...