NYSE:SAMBeverage
How USGA Sun Cruiser Deal And RTD Push At Boston Beer Company (SAM) Has Changed Its Investment Story
In early March 2026, the USGA announced a multi-year partnership making Boston Beer Company’s Sun Cruiser the Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open, alongside new Samuel Adams sports-themed releases and a broader rollout of Sinless Vodka Cocktails to 34 states.
Together, these moves highlight Boston Beer Company’s push to strengthen its position in the fast-growing RTD category while deepening regional loyalty through sports-linked branding and...