NYSE:TRFood
How Investors Are Reacting To Tootsie Roll Industries (TR) Expanding Mr. Owl Into A Multichannel Brand Icon
In June 2026, Tootsie Roll Industries rolled out a new animated TV spot featuring Mr. Owl and a color-changing chameleon, highlighting the chewy variety of Tootsie Roll flavors and extending the refreshed “How Many Licks” campaign across connected TV, YouTube, and major social media platforms.
The ad marks a meaningful shift in brand storytelling as Mr. Owl enjoys a Tootsie Roll instead of a Tootsie Pop, tying nostalgia to recent product efforts like “The Berry Ones” at select Walmart stores...

