NYSE:DGConsumer Retailing
Dollar General Expands Home Focus With xo Holly Launch And Valuation Gap
Dollar General (NYSE:DG) has launched an exclusive home collection called "xo Holly by Holly Williams" across roughly 20,000 stores.
The range spans multiple home categories and is curated with musician and entrepreneur Holly Williams.
This is a new private label style initiative for Dollar General that focuses on decor and home goods.
Dollar General, known for its discount retail footprint across thousands of U.S. communities, is adding a fresh home focused angle with xo Holly by Holly...