NasdaqGS:MATLeisure
Mattel Expands Barbie Momentum Into Films Partnerships And Brick Shop Sets
Mattel (NasdaqGS:MAT) is extending the Barbie movie momentum with a planned Masters of the Universe film.
The company is launching a Barbie themed campaign with Dunkin' that brings the brand into food and beverage.
Mattel is rolling out Mattel Brick Shop building sets, entering direct competition with established building brands and new product segments.
For investors watching NasdaqGS:MAT, this cluster of moves sits at the intersection of toys, entertainment, and consumer partnerships...