NYSE:CMGHospitality
Chipotle Tests New Menu And Loyalty Levers As Demand Softens
Chipotle Mexican Grill (NYSE:CMG) is rolling out new menu items, including high protein options and the return of Chicken Al Pastor, in response to softer consumer demand.
The company is increasing limited time promotions and sharpening its focus on higher income and health focused customers, including those using GLP 1 drugs.
Chipotle is also revamping its loyalty program with AI driven personalization to deepen engagement and support traffic and ticket size.
Chipotle operates a fast...