NYSE:KMXSpecialty Retail
Can CarMax’s (KMX) New CEO From Hospitality Redefine Its Digital And Customer Experience Edge?
On February 12, 2026, CarMax announced that Keith Barr, former CEO of InterContinental Hotels Group, will become its President, CEO, and board member, effective March 16, 2026, with interim leader David McCreight returning to his role as an independent director.
The appointment brings a leader with deep experience in customer experience, loyalty programs, and large-scale digital transformation into a business seeking to revamp its operations after a three-year sales slump.
We’ll now examine...