NYSE:BFHConsumer Finance
Bread Financial Ford Partnership Adds New Angle To Valuation Story
Bread Financial Holdings (NYSE:BFH) has entered a new long term partnership with Ford Motor Company.
The companies plan to launch a co branded credit card and installment loan program tied to Ford's nationwide dealership network.
The agreement introduces Ford as a major automotive partner for Bread Financial's payment and lending solutions.
Bread Financial focuses on private label and co branded credit cards, installment loans, and related payment products. By teaming up with Ford, NYSE:BFH...