NasdaqGS:SOFIConsumer Finance
Will SoFi’s (SOFI) New Fully Digital HELOC and Expanded Support Change Its Home Lending Narrative?
Earlier this week, SoFi Technologies, Inc. launched a fully digital Home Equity Line of Credit (HELOC) experience and broadened its home lending services, combining online tools with an expanded network of local loan officers and a dedicated concierge team to support borrowers throughout the process.
This move deepens SoFi’s role in the homeownership lifecycle, positioning its platform as a single access point for everything from first mortgages to flexible home equity borrowing.
We’ll now...