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Block Expands Square Into Franchise Retail With Magnolia Soap Partnership
Block (NYSE:XYZ) has been selected to provide unified commerce infrastructure for Magnolia Soap & Bath Co.
Square will support more than 50 franchise locations across 17 states.
The partnership centers on omni-channel retail operations and brand consistency across Magnolia’s network.
For Block, best known for Square in restaurants and small business payments, this move highlights a push further into franchise and experience focused retail chains. Magnolia Soap & Bath Co. gives Square a...