NYSE:TKOEntertainment
Did New UFC Sponsorships and Expanded Credit Lines Just Shift TKO Group Holdings' (TKO) Investment Narrative?
In recent weeks, UFC and Good Greek Moving & Storage announced a multiyear marketing partnership that will place Good Greek branding inside selected U.S. UFC Fight Nights and all episodes of Dana White’s Contender Series, supported by athlete-led campaigns, while analysts highlighted initiatives such as Zuffa Boxing and growing sponsorships across UFC and WWE.
At the same time, TKO Group Holdings expanded its revolving credit facility to €1.15 billion and continued to push global UFC event...