NasdaqGS:HASLeisure
Hasbro (HAS) Is Up 5.9% After Unveiling Major Toy Fair Slate And Harry Potter Deal – Has The Bull Case Changed?
In February 2026, Hasbro used its return to the North American International Toy Fair in New York to unveil a wide slate of new products and licensing collaborations across brands such as Peppa Pig, Monopoly, Beyblade, Nerf, Transformers, Star Wars, and an upcoming Harry Potter partnership starting in 2027.
The combination of inclusive character storytelling, new nostalgia-driven launches like Crossfire, and cross-media deals tied to franchises such as Voltron positions Hasbro to further...