Stock Analysis Report

Executive Summary

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company.


Trading at 39.1% below its fair value

Earnings are forecast to grow 18.9% per year

Earnings grew by 136.3% over the past year

Pays a high and reliable dividend of 2.78%

Risk Analysis

Debt is not well covered by operating cash flow

Snowflake Analysis

Established dividend payer with proven track record.

Similar Companies

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Share Price & News

How has Hasbro's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: HAS has not had significant price volatility in the past 3 months.

Market Performance

7 Day Return




US Leisure


US Market

1 Year Return




US Leisure


US Market

Return vs Industry: HAS exceeded the US Leisure industry which returned 11.6% over the past year.

Return vs Market: HAS underperformed the US Market which returned 20.1% over the past year.

Shareholder returns

7 Day-3.2%1.6%0.9%
30 Day-7.1%-0.02%1.4%
90 Day2.6%3.6%8.8%
1 Year16.0%13.1%13.0%11.2%22.5%20.0%
3 Year7.0%-0.8%-0.2%-5.1%49.9%40.3%
5 Year78.6%57.5%3.3%-6.4%73.2%54.1%

Price Volatility Vs. Market

How volatile is Hasbro's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Hasbro undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: HAS ($97.71) is trading below our estimate of fair value ($160.38)

Significantly Below Fair Value: HAS is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: HAS is poor value based on its PE Ratio (24x) compared to the Leisure industry average (20.2x).

PE vs Market: HAS is poor value based on its PE Ratio (24x) compared to the US market (18.4x).

Price to Earnings Growth Ratio

PEG Ratio: HAS is poor value based on its PEG Ratio (1.3x)

Price to Book Ratio

PB vs Industry: HAS is overvalued based on its PB Ratio (4.3x) compared to the US Leisure industry average (3x).

Next Steps

Future Growth

How is Hasbro forecast to perform in the next 1 to 3 years based on estimates from 11 analysts?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: HAS's forecast earnings growth (18.9% per year) is above the savings rate (1.7%).

Earnings vs Market: HAS's earnings (18.9% per year) are forecast to grow faster than the US market (14.6% per year).

High Growth Earnings: HAS's earnings are forecast to grow, but not significantly.

Revenue vs Market: HAS's revenue (15.1% per year) is forecast to grow faster than the US market (7.6% per year).

High Growth Revenue: HAS's revenue (15.1% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: HAS's Return on Equity is forecast to be high in 3 years time (24.4%)

Next Steps

Past Performance

How has Hasbro performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: HAS has high quality earnings.

Growing Profit Margin: HAS's current net profit margins (11%) are higher than last year (4.8%).

Past Earnings Growth Analysis

Earnings Trend: HAS's earnings have declined by -8.6% per year over the past 5 years.

Accelerating Growth: HAS's earnings growth over the past year (136.3%) exceeds its 5-year average (-8.6% per year).

Earnings vs Industry: HAS earnings growth over the past year (136.3%) exceeded the Leisure industry -3.4%.

Return on Equity

High ROE: HAS's Return on Equity (17.4%) is considered low.

Return on Assets

Return on Capital Employed

Next Steps

Financial Health

How is Hasbro's financial position?

Financial Position Analysis

Short Term Liabilities: HAS's short term assets ($6.7B) exceed its short term liabilities ($1.3B).

Long Term Liabilities: HAS's short term assets ($6.7B) exceed its long term liabilities ($4.6B).

Debt to Equity History and Analysis

Debt Level: HAS's debt to equity ratio (135.1%) is considered high.

Reducing Debt: HAS's debt to equity ratio has increased from 119.2% to 135.1% over the past 5 years.

Debt Coverage: HAS's debt is not well covered by operating cash flow (16.1%).

Interest Coverage: HAS's interest payments on its debt are well covered by EBIT (6.4x coverage).

Balance Sheet

Inventory Level: HAS has a low level of unsold assets or inventory.

Debt Coverage by Assets: HAS's debt is covered by short term assets (assets are 1.7x debt).

Next Steps


What is Hasbro's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Upcoming Dividend Payment

Purchase Hasbro before the 'Buy Limit' to receive their next dividend payment.

Dividend Yield vs Market


Current dividend yield vs market & industry

Notable Dividend: HAS's dividend (2.78%) is higher than the bottom 25% of dividend payers in the US market (1.44%).

High Dividend: HAS's dividend (2.78%) is low compared to the top 25% of dividend payers in the US market (3.69%).

Stability and Growth of Payments

Stable Dividend: HAS's dividends per share have been stable in the past 10 years.

Growing Dividend: HAS's dividend payments have increased over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: With its reasonable payout ratio (66.8%), HAS's dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: HAS's dividends in 3 years are forecast to be well covered by earnings (50% payout ratio).

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Brian Goldner (55yo)





Mr. Brian D. Goldner serves as Independent Director at ViacomCBS Inc. (formerly known as CBS Corporation) since September 9, 2018. He has been the Chief Executive Officer of Hasbro, Inc. since May 2008. Mr ...

CEO Compensation Analysis

Compensation vs Market: Brian's total compensation ($USD8.50M) is about average for companies of similar size in the US market ($USD10.78M).

Compensation vs Earnings: Brian's compensation has been consistent with company performance over the past year.

Leadership Team

Brian Goldner
Chairman & CEO11.8yrsUS$8.50m0.82% $109.0m
John Frascotti
President 1.5yrsUS$6.81m0.063% $8.4m
Deborah Thomas
Executive VP & CFO10.8yrsUS$3.41m0.058% $7.7m
Stephen Davis
Executive VP & Chief Content Officer6.1yrsUS$2.67m0.029% $3.8m
Wiebe Tinga
Executive Officer7yrsUS$2.60m0.032% $4.3m
Debbie Hancock
Senior Vice President of Investor Relations0yrsno datano data
Tarrant Sibley
Executive VP1.8yrsno data0.016% $2.1m
Dolph Johnson
Executive VP & Chief Human Resources Officer8.1yrsno data0.017% $2.3m
Michael Vogel
Head of Boys Animation for Hasbro Studios10.4yrsno datano data
Thomas Courtney
Executive Vice President & Chief Global Operations Officer8.1yrsno data0.015% $2.0m


Average Tenure


Average Age

Experienced Management: HAS's management team is seasoned and experienced (8.1 years average tenure).

Board Members

Brian Goldner
Chairman & CEO11.8yrsUS$8.50m0.82% $109.0m
John Frascotti
President 1.5yrsUS$6.81m0.063% $8.4m
Kenneth Bronfin
Independent Director11.9yrsUS$402.07k0.023% $3.0m
Edward Philip
Lead Independent Director2.8yrsUS$550.08k0.028% $3.8m
Alan Hassenfeld
Independent Director42.1yrsUS$330.93k5.74% $767.6m
Hope Cochran
Independent Director3.7yrsUS$307.50k0.0047% $635.1k
Tracy Leinbach
Independent Director11.6yrsUS$325.51k0.022% $3.0m
Lisa Gersh
Independent Director9.6yrsUS$403.82k0.017% $2.3m
Richard Stoddart
Independent Director5.9yrsUS$354.08k0.0081% $1.1m
Mary Beth Elizabeth West
Independent Director3.7yrsUS$284.03k0.0047% $635.1k


Average Tenure


Average Age

Experienced Board: HAS's board of directors are considered experienced (5.3 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Hasbro, Inc.'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Hasbro, Inc.
  • Ticker: HAS
  • Exchange: NasdaqGS
  • Founded: 1923
  • Industry: Leisure Products
  • Sector: Consumer Durables
  • Market Cap: US$13.371b
  • Shares outstanding: 136.85m
  • Website:

Number of Employees


  • Hasbro, Inc.
  • 1027 Newport Avenue
  • PO Box 1059
  • Pawtucket
  • Rhode Island
  • 2861
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
HASNasdaqGS (Nasdaq Global Select)YesCommon StockUSUSDAug 1971
0J3KLSE (London Stock Exchange)YesCommon StockGBUSDAug 1971
HASDB (Deutsche Boerse AG)YesCommon StockDEEURAug 1971
HASWBAG (Wiener Boerse AG)YesCommon StockATEURAug 1971
HASETLX (Eurotlx)YesCommon StockITEURAug 1971
HAS *BMV (Bolsa Mexicana de Valores)YesCommon StockMXMXNAug 1971
H1AS34BOVESPA (Bolsa de Valores de Sao Paulo)BDR EACH 2 REPR 1 SHS UNSPONBRBRLJan 2020


Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. The company’s U.S. and Canada segment markets and sells action figures, arts and crafts, and creative play products; electronic toys and related electronic interactive products; fashion and other dolls, infant products, play sets, preschool toys, plush products, and sports action blasters and accessories; and vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily in the United States and Canada. Its International segment markets and sells toy and game products primarily in the Europe, the Asia Pacific, and Latin and South American regions. The company’s Entertainment and Licensing segment engages in consumer products licensing, digital gaming, and television and movie entertainment operations. The company sells its products to wholesalers, distributors, chain stores, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as Internet-based e-tailers. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/02/17 23:42
End of Day Share Price2020/02/14 00:00
Annual Earnings2019/12/29

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.