Brunswick (BC) Stock Overview
Designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 4/6 |
Rewards
Risk Analysis
BC Community Fair Values
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Analyst Price Targets
Brunswick Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$70.72 |
| 52 Week High | US$90.25 |
| 52 Week Low | US$58.56 |
| Beta | 1.33 |
| 1 Month Change | -14.46% |
| 3 Month Change | -13.97% |
| 1 Year Change | 8.13% |
| 3 Year Change | -7.29% |
| 5 Year Change | -25.44% |
| Change since IPO | 3,328.85% |
Recent News & Updates
Recent updates
Seeking Alpha • Jul 17
Brunswick Corporation: Demand Is Improving, But Recovery Is Still Uncertain (Q2 2026 Preview)
Summary Brunswick Corporation remains a hold as Q2's core selling season is pivotal for confirming a true retail recovery. Current valuation at 16.5x NTM PE already reflects a meaningful earnings rebound, limiting near-term upside even in bullish scenarios. Weak industry data, cautious consumer sentiment, and high pre-owned boat sales signal persistent headwinds for BC's new boat demand. Lean dealer inventories and Mercury share gains position BC for rapid upside if retail improves, but downside risk remains if demand stays weak. Read the full article on Seeking Alpha
Narrative Update • Jun 12
BC: Strong Q1 And Defense Exposure Will Shape Balanced Future Returns
Analysts have maintained their $76.00 price target for Brunswick. They view small adjustments to the discount rate, revenue growth, profit margin and future P/E estimates as offsetting each other in their valuation work.Narrative Update • May 29
BC: Defense Uncrewed Vessel Exposure Will Restrain Future Upside Potential
Analysts now see Brunswick's fair value edging up from $74.00 to $76.00, reflecting updated views on its discount rate, revenue growth, profit margin, and future P/E assumptions. What's in the News Brunswick vessels, Mercury Marine propulsion, and Navico Group electronics are being used as the platform for Textron Systems’ TSUNAMI uncrewed surface vessels under a Defense Innovation Unit contract, supporting recent U.S. Navy Fleet Experimentation exercises in Key West and three months of joint operations with U.S. Southern Command and the U.S. Navy Fourth Fleet (Key Developments).
Narrative Update • May 01
BC: Analyst Day And Tuck In Acquisitions Will Support Long Term Upside
Analysts have slightly lifted their price target on Brunswick to $89.88 from $88.71, citing updated assumptions around fair value and forward P/E that fine tune their valuation models rather than reflecting a major shift in the underlying outlook. What's in the News Brunswick is scheduled to host an Analyst/Investor Day, providing a closer look at management priorities, capital allocation, and business segment focus (Key Developments).Narrative Update • Apr 17
BC: Buybacks And Tuck In Acquisitions Will Support Long Term Upside
Analysts have revised their price target on Brunswick to $88.71. This reflects updated views on the company’s discount rate, revenue growth outlook, profit margin profile, and expected future P/E.Narrative Update • Apr 03
BC: CES Tech, Capital Returns And Tuck In Deals Will Shape Fair Outlook
Analysts now set a Brunswick price target of $74, up $1 from $73, citing updated assumptions for slightly higher revenue growth, profit margins, and a modestly lower future P/E multiple. What's in the News Brunswick is evaluating smaller acquisition "tuck ins," with a focus on expanding Freedom Boat Club corporate locations, while not planning any large acquisitions in the near term (Key Developments).Narrative Update • Mar 20
BC: ACES Technology And Buybacks Will Support Stronger Long Term Upside
Analysts have nudged their price target for Brunswick slightly higher to $88.71, reflecting modest tweaks to fair value estimates, discount rate assumptions, and future P/E expectations. What’s in the News Brunswick is evaluating smaller tuck in acquisitions after converting certain Freedom Boat Club franchises into corporate locations.Narrative Update • Mar 05
BC: CES Tech, Capital Returns And Tuck In Deals Will Support Fair Outlook
Analysts have raised their price target on Brunswick from $68.00 to $73.00, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and a slightly higher future P/E multiple. What's in the News Brunswick's CEO said the company is evaluating smaller tuck in acquisitions, including additional Freedom Boat Club franchise conversions to corporate locations, and does not expect large acquisitions in the near term (Key Developments).Narrative Update • Feb 19
BC: ACES Tech Showcase And Capital Returns Will Support Balanced Outlook
Analysts now see Brunswick's fair value at about $88, up from roughly $80, reflecting updated assumptions around the discount rate, revenue growth, profit margins, and future P/E levels. What's in the News The board declared a quarterly dividend of $0.44 per share on Brunswick common stock, payable on March 13, 2026, to shareholders of record as of February 23, 2026 (company announcement).Analysis Article • Feb 15
Brunswick's (NYSE:BC) Shareholders Will Receive A Bigger Dividend Than Last Year
Brunswick Corporation ( NYSE:BC ) has announced that it will be increasing its periodic dividend on the 13th of March...
Narrative Update • Feb 05
BC: CES Marine Technology Push Will Drive Stronger Long Term Upside
Analysts have raised their price target on Brunswick, increasing their fair value estimate to $110.62 from $86.51 as they update their assumptions around revenue growth, profit margins, discount rate and future P/E. What's in the News From September 28, 2025 to December 31, 2025, Brunswick repurchased 1,180,594 shares, about 1.81% of its shares, for US$80 million under its existing buyback program (Key Developments).Narrative Update • Jan 22
BC: Marine Tech Push At CES Will Justify Limited Upside
Analysts now estimate Brunswick's fair value at $68, up from $51, citing updated assumptions around revenue growth, profit margins, the discount rate, and a modestly higher future P/E multiple. What's in the News Brunswick is returning to the Consumer Electronics Show (CES) with what it describes as its most comprehensive marine technology display to date, centered on its ACES strategy focused on Autonomous or Assisted, Connected, Electrified and Shared solutions.Narrative Update • Jan 08
BC: ACES Technology Rollout And Share Buybacks Will Support Balanced Outlook
Analysts have lifted their price target on Brunswick to about $80 from roughly $75. This reflects updated assumptions around a slightly lower discount rate, modestly different revenue growth and profit margin expectations, and a higher future P/E multiple.Narrative Update • Dec 25
BC: Capacity Expansion To 20MW Will Support Margins Amid Mixed Demand And Rate Risks
Analysts have nudged their price target on Brunswick fractionally lower to about $75.41 from roughly $75.50, reflecting slightly more conservative discount rate and valuation multiple assumptions, while maintaining broadly unchanged expectations for growth and margins. Analyst Commentary Analysts highlight that the modest trim to the target price still embeds confidence in Brunswick’s fundamental trajectory, with the updated valuation framework primarily reflecting macro and rate-driven adjustments rather than a deterioration in company-specific outlook.Narrative Update • Dec 11
BC: Capacity Expansion To 20MW Will Support Margins Amid Balanced Demand Risks
Analysts have nudged their price target on Brunswick modestly higher to reflect a slightly lower discount rate, a small uptick in expected revenue growth and profit margins, and a marginally higher future P/E multiple. Taken together, these factors support an increase of roughly $1 in fair value to about $75.50.Narrative Update • Nov 26
BC: Ongoing Capacity Expansion To 20MW Will Support Margin And Earnings Stability
Analysts have reiterated Brunswick’s price target at $74.53, citing ongoing confidence in the company’s steady profit margin and growth outlook, despite minor adjustments to key forecast assumptions. Analyst Commentary Recent Street research provides a detailed perspective on factors shaping the outlook for Brunswick.Narrative Update • Nov 08
BC: Continued Revenue Expansion And Manufacturing Investments Will Drive Earnings Recovery
Brunswick's analyst price target has been revised upward from $71.20 to $74.53. Analysts cited stronger revenue growth expectations and a higher future P/E multiple, despite a modestly higher discount rate and lower profit margins.Narrative Update • Oct 24
Autonomous Marine Technology And New Market Opportunities Will Shape Long-Term Success
Analysts have raised their price target for Brunswick from $66.47 to $71.20, citing improvements in profit margin projections and a lower discount rate as key factors behind the upward revision. Analyst Commentary Analysts recently shared detailed perspectives on Brunswick's prospects, reflecting on the company's valuation, strategy, and broader industry trends.Narrative Update • Sep 24
Digital Boating And Global Expansion Will Fuel Enduring Strength
Brunswick's fair value assessment saw only a marginal increase, as both its forward P/E ratio and revenue growth forecasts remained virtually unchanged, resulting in a minor uptick in the analyst price target from $66.00 to $66.47. What's in the News Brunswick is investing $5 million in capital improvements across Tennessee and Florida facilities, creating over 200 manufacturing jobs and enhancing multi-brand production capabilities.Analysis Article • Aug 25
Brunswick (NYSE:BC) Has A Somewhat Strained Balance Sheet
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analysis Article • Aug 07
There May Be Reason For Hope In Brunswick's (NYSE:BC) Disappointing Earnings
NYSE:BC 1 Year Share Price vs Fair Value Explore Brunswick's Fair Values from the Community and select yours The most...Analysis Article • Jun 23
Is It Time To Consider Buying Brunswick Corporation (NYSE:BC)?
Brunswick Corporation ( NYSE:BC ), might not be a large cap stock, but it led the NYSE gainers with a relatively large...Analysis Article • May 14
Is Brunswick (NYSE:BC) Using Too Much Debt?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Seeking Alpha • Apr 29
Brunswick: Rating Downgrade On Poor Fundamentals And Macro Conditions
Summary I am downgrading Brunswick Corporation stock to a sell due to deteriorating fundamentals, worsening macro conditions, and significant tariff risks impacting earnings. BC’s 1Q25 results showed a 10.5% y/y decline in net sales, severe margin compression, and lowered FY25 guidance, indicating management's concerns. Tariffs could add $100-$125 million in costs, with mitigation measures uncertain, posing a high risk of BC missing its updated guidance. Entry-level product demand is weakening, and margin pressures are worsening, suggesting BC's earnings power will remain depressed in the near term. Read the full article on Seeking AlphaSeeking Alpha • Apr 15
Minimal Direct U.S. Tariff Impact For Brunswick; Hold Your Nose And Buy 5-Year Lows
Summary Brunswick Corp.'s stock has dropped significantly, and I've moved from a Sell to a Hold and finally to a Buy after the fallout from the Trump Administration's tariff experiments. With Brunswick being primarily a U.S. manufacturer whose clients are mostly in America, the direct tariff impacts here are fairly limited. Additionally, any continuation of U.S. Dollar weakness would present a tailwind for the company. The company generates very healthy operating cash flows, and can use these to reduce net debt or for share buybacks at low prices. Ultimately, boating won't be out of favor forever, and I believe now is the time to dip your toes into Brunswick equity. Read the full article on Seeking AlphaAnalysis Article • Apr 09
Why We're Not Concerned Yet About Brunswick Corporation's (NYSE:BC) 29% Share Price Plunge
To the annoyance of some shareholders, Brunswick Corporation ( NYSE:BC ) shares are down a considerable 29% in the last...Analysis Article • Mar 07
Is There Now An Opportunity In Brunswick Corporation (NYSE:BC)?
Brunswick Corporation ( NYSE:BC ), might not be a large cap stock, but it saw significant share price movement during...Seeking Alpha • Feb 09
Brunswick: Still No Signs Of Demand Recovery
Summary My hold rating on Brunswick Corporation remains due to unclear growth recovery and worsening near-term outlook, despite some positive signals from boat shows. 4Q24 results showed significant demand weakness, with revenue down 15.2% y/y and deteriorating margins, indicating ongoing challenges in the US marine market. 1Q25 guidance predicts a 16% y/y revenue decline and margin compression, with tariffs and FX headwinds exacerbating the difficult environment. Read the full article on Seeking AlphaAnalysis Article • Feb 01
An Intrinsic Calculation For Brunswick Corporation (NYSE:BC) Suggests It's 43% Undervalued
Key Insights Using the 2 Stage Free Cash Flow to Equity, Brunswick fair value estimate is US$118 Brunswick is estimated...Analysis Article • Jan 11
Here's Why Brunswick (NYSE:BC) Has A Meaningful Debt Burden
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Seeking Alpha • Jan 07
Brunswick Looks Like A Shaky Boat Near 4-Year Lows
Summary Brunswick Corp. is struggling despite a strong economy, raising concerns about how it might fare alongside any deterioration. The company is simultaneously experiencing material erosion in sales and margins. While some recovery in its Propulsion (Engines) segment may be overdue, it may not change the long-term trend. Brunswick stock looks like a classic value trap near 4-year lows. Read the full article on Seeking AlphaAnalysis Article • Dec 06
When Should You Buy Brunswick Corporation (NYSE:BC)?
Brunswick Corporation ( NYSE:BC ), might not be a large cap stock, but it saw significant share price movement during...Analysis Article • Nov 18
Potential Upside For Brunswick Corporation (NYSE:BC) Not Without Risk
There wouldn't be many who think Brunswick Corporation's ( NYSE:BC ) price-to-earnings (or "P/E") ratio of 18.2x is...Seeking Alpha • Oct 25
Brunswick Corporation: Valuation Is Pricing A Recovery Next Year
Summary I maintain a hold rating for Brunswick Corporation due to the lack of demand recovery and weak market conditions. 3Q24 results were disappointing, with revenue and EPS falling below consensus estimates, driven by significant declines in boat and propulsion segments. The FY25 EPS guide is conservative, but the market is pricing in a recovery that may not materialize, posing downside risks. Read the full article on Seeking AlphaShareholder Returns
| BC | US Leisure | US Market | |
|---|---|---|---|
| 7D | -5.0% | -3.0% | -0.9% |
| 1Y | 8.1% | 4.9% | 13.9% |
Return vs Industry: BC exceeded the US Leisure industry which returned 4.9% over the past year.
Return vs Market: BC underperformed the US Market which returned 13.9% over the past year.
Price Volatility
| BC volatility | |
|---|---|
| BC Average Weekly Movement | 4.5% |
| Leisure Industry Average Movement | 5.5% |
| Market Average Movement | 6.9% |
| 10% most volatile stocks in US Market | 15.3% |
| 10% least volatile stocks in US Market | 2.9% |
Stable Share Price: BC has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BC's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1845 | 13,650 | Dave Foulkes | www.brunswick.com |
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. The company operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands.
Brunswick Corporation Fundamentals Summary
| BC fundamental statistics | |
|---|---|
| Market cap | US$4.58b |
| Earnings (TTM) | -US$86.50m |
| Revenue (TTM) | US$5.63b |
0.8x
P/S Ratio-53.0x
P/E RatioIs BC overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BC income statement (TTM) | |
|---|---|
| Revenue | US$5.63b |
| Cost of Revenue | US$4.17b |
| Gross Profit | US$1.46b |
| Other Expenses | US$1.55b |
| Earnings | -US$86.50m |
Last Reported Earnings
Jul 04, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -1.33 |
| Gross Margin | 25.95% |
| Net Profit Margin | -1.54% |
| Debt/Equity Ratio | 125.2% |
How did BC perform over the long term?
See historical performance and comparisonDividends
2.5%
Current Dividend Yield-132%
Payout RatioDoes BC pay a reliable dividends?
See BC dividend history and benchmarks| Brunswick dividend dates | |
|---|---|
| Ex Dividend Date | Aug 20 2026 |
| Dividend Pay Date | Sep 15 2026 |
| Days until Ex dividend | 25 days |
| Days until Dividend pay date | 1 day |
Does BC pay a reliable dividends?
See BC dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 07:33 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/07/04 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brunswick Corporation is covered by 26 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Craig Kennison | Baird |
| Tristan Thomas-Martin | BMO Capital Markets Equity Research |
| Xian Siew Hew Sam | BNP Paribas |