NasdaqGS:ULTASpecialty Retail
Did Ulta’s New Science-Led Wellness Assortment Just Shift Ulta Beauty’s (ULTA) Investment Narrative?
In early February 2026, a wave of brands including Wavytalk, being, Bloomeffects, Make Time Wellness, CNP, Mediheal, and SickScience expanded onto Ulta Beauty’s online and in-store platforms, broadening its assortment across haircare, skincare, and wellness.
This cluster of launches highlights Ulta Beauty’s push into science-led, wellness-forward, and clinically oriented beauty solutions that could strengthen its relevance with ingredient-conscious consumers.
We’ll now explore how Ulta...