NYSE:ELFPersonal Products
Does e.l.f. Beauty’s (ELF) New Director and Buyback Reset Its Capital Allocation Narrative?
In February 2026, e.l.f. Beauty, Inc. appointed veteran consumer-products executive and former Church & Dwight CEO Matthew Farrell to its Board of Directors as a Class I director, while also completing a US$100.53 million share repurchase program covering 1,587,303 shares announced in August 2024.
This combination of adding an experienced operator with deep finance and consumer-brand expertise and returning capital through buybacks could influence how investors assess e.l.f.’s governance...