OM:HM BSpecialty Retail
Is Recover’s Recycled Cotton Partnership Transforming the Sustainability Narrative for H&M (OM:HM B)?
Recover™ announced in late October 2025 a multi-year agreement with H&M to integrate its recycled cotton fiber, RCotton, into H&M’s product collections as part of their commercial rollout.
This partnership enables H&M to scale the use of mechanically recycled cotton, reflecting both companies’ commitment to sustainability and reinforcing H&M’s innovation in responsible sourcing for industrial-scale apparel.
We’ll explore how incorporating Recover™’s recycled cotton could enhance H&M’s...