OM:HEMInteractive Media and Services
Hemnet Group (OM:HEM) Is Up 5.4% After Unveiling “Sell First, Pay Later” Pricing Model – Has The Bull Case Changed?
Hemnet Group AB has moved to counter rising competition from free and low-cost listing platforms by rolling out new initiatives, including a planned broad launch in early 2026 of a “sell first, pay later” model that lets home sellers pay only after a successful transaction.
This shift toward outcome-based pricing marks a material change in how Hemnet seeks to defend its dominant Swedish residential property platform position and rebuild confidence among agents, sellers, and investors.
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