OM:ERIC BCommunications
Ericsson Shares Rally As Vonage Broot.ai Deal Extends Enterprise Reach
Ericsson's Vonage unit has partnered with India based AI startup Broot.ai to enable real time, in app global calling for enterprise sales and marketing teams.
The service is powered by Vonage Voice APIs and is aimed at businesses that want integrated calling inside their customer engagement platforms.
The move reflects Ericsson's push to broaden its communication services beyond traditional telecom through AI powered, cloud based offerings.
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