HMSE:HBMSpecialty Retail
Does Expanding into Serbia Redefine HORNBACH Baumarkt’s Geographic Strategy (HMSE:HBM)?
HORNBACH Baumarkt AG recently announced plans to enter the Serbian market with new DIY stores and garden centres, establishing subsidiaries and initiating site selection and supplier agreements as part of its overall expansion strategy.
This move highlights the company’s intent to broaden its geographic footprint in Europe and focus on local supplier integration from the project’s outset.
We’ll explore how HORNBACH Baumarkt’s focus on site quality and supplier networks in Serbia shapes its...