GDPR And AI Commoditization Will Erode Fundamentals

Key Takeaways

• Escalating regulatory constraints and rising content costs threaten Spotify's revenue growth, margins, and long-term profitability prospects.
  
• Intensifying competition and shifting market trends risk capping user growth, elevating churn, and stalling the company's efforts to diversify and expand earnings.
  
• Multi-format content innovation, AI-driven personalization, and diversified monetization are boosting user growth, retention, and profitability, supporting sustained revenue expansion and shareholder value.

Catalysts

Provides audio streaming subscription services worldwide.

• Intensifying global privacy regulations such as the DMA, GDPR, and CCPA are likely to increasingly restrict Spotify's ability to collect and utilize user data, which will significantly limit the potential for personalized advertising and content recommendations, leading to slower revenue growth in both subscriptions and advertising over the long term.
  
• The rapid advance of generative AI and the proliferation of synthetic audio content threaten to commoditize music and spoken-word formats, reducing Spotify's differentiation and weakening the value proposition of its licensed catalog, thereby pressuring both subscriber growth and average revenue per user.
  
• Persistent high content acquisition and royalty costs, particularly as major music labels consolidate bargaining power, are expected to constrain gross and net margins even as Spotify scales, undermining the long-term profitability improvement that investors appear to be pricing in.
  
• The rising popularity of direct-to-consumer artist platforms, alongside shifting demographic trends such as an aging population in Western markets and slower smartphone adoption in emerging regions, risks capping user growth and increasing churn, which would stall or reverse topline expansion.
  
• Ongoing difficulties in scaling high-margin verticals such as podcasts, video, and audiobooks-notably the company's ongoing struggle to rapidly monetize new content formats and advertising initiatives-will likely continue to drag on consolidated operating earnings and delay sustainable margin expansion, leaving business fundamentals vulnerable if investor growth expectations are not met.

Spotify Technology Future Earnings and Revenue Growth

Assumptions

• This narrative explores a more pessimistic perspective on Spotify Technology compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
• The bearish analysts are assuming Spotify Technology's revenue will grow by 9.8% annually over the next 3 years.
• The bearish analysts assume that profit margins will increase from 4.9% today to 11.1% in 3 years time.
• The bearish analysts expect earnings to reach €2.4 billion (and earnings per share of €11.25) by about August 2028, up from €806.0 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 53.9x on those 2028 earnings, down from 154.8x today. This future PE is greater than the current PE for the US Entertainment industry at 30.6x.
• Analysts expect the number of shares outstanding to grow by 2.47% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.48%, as per the Simply Wall St company report.

Spotify Technology Future Earnings Per Share Growth

Risks

• Strong user and subscriber growth momentum, with over 30% net adds year-on-year and the company already reaching over 700 million users, suggests secular tailwinds and an expanding addressable market, which could drive sustained top-line revenue growth over the long term.
  
• High engagement and platform stickiness, with innovations in multi-format content (music, video podcasts, audiobooks) and leading market share in both subscriptions and audio streaming, point to growing user lifetime value and could support improved profitability and recurring revenue streams.
  
• Strategic investments in AI-driven personalization and generative AI, alongside increased automation and product innovation, are driving higher user satisfaction, retention rates, and the potential for advertising revenue acceleration, all of which may have a positive structural impact on net earnings and margins.
  
• Monetization diversification through tiered offerings, ad-supported channels, add-on subscriptions (such as audiobooks), and plans for a la carte transactions provide a growing array of high-margin and new revenue sources, potentially boosting EBITDA and reducing reliance on any single business line.
  
• The company's healthy balance sheet, expanding free cash flow, and increasing commitment to shareholder returns (with a $2 billion share buyback authorization), combined with ongoing gross margin expansion, could underpin long-term earnings per share growth and elevate the share price over time.

Valuation

• The assumed bearish price target for Spotify Technology is $543.07, which represents two standard deviations below the consensus price target of $739.19. This valuation is based on what can be assumed as the expectations of Spotify Technology's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
  
• However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $908.8, and the most bearish reporting a price target of just $484.69.
  
• In order for you to agree with the bearish analysts, you'd need to believe that by 2028, revenues will be €22.0 billion, earnings will come to €2.4 billion, and it would be trading on a PE ratio of 53.9x, assuming you use a discount rate of 8.5%.
  
• Given the current share price of $705.89, the bearish analyst price target of $543.07 is 30.0% lower. Despite analysts expecting the underlying buisness to improve, they seem to believe the market's expectations are too high.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.