Klaviyo (KVYO) Valuation in Focus After Major Insider Sells Nearly 160,000 Shares

On October 7, 2025, a major Klaviyo shareholder sold nearly 160,000 shares, generating about $4 million in proceeds. Moves like this often prompt investors to take a closer look at company performance and sentiment.

See our latest analysis for Klaviyo.

Klaviyo’s share price has faced steady pressure in recent months, with a 1-month share price return of -21.71% and a year-to-date drop of 41.35%. While long-term total shareholder return over the last year is also negative at -34.00%, the company’s insider activity and recent performance shifts highlight that market sentiment is still evolving. Despite these swings, momentum around Klaviyo appears to be fading for now. How investors interpret this mix of growth and insider moves could shape its next chapter.

If recent insider selling has you rethinking your strategy, now is an opportune moment to broaden the search and discover fast growing stocks with high insider ownership

With Klaviyo trading well below analyst targets and recent insider selling grabbing headlines, the key question is whether the current weakness presents a compelling entry, or if market pessimism already reflects all expectations for future growth.

Most Popular Narrative: 46.7% Undervalued

Klaviyo's most widely followed narrative points to a fair value of $46.70, well above its last close at $24.42. This significant gap sets the stage for deeper scrutiny of the numbers and assumptions that underpin such bullish sentiment.

Growing international expansion, supported by new language rollouts, local channel integrations (e.g., WhatsApp), and localization efforts, is driving strong topline growth (e.g., 42% international revenue growth YoY). Further penetration of both SMB and enterprise segments is likely to expand future revenue and earnings.

Read the complete narrative.

How does Klaviyo’s push into new global markets and next-gen AI services factor into this eye-catching valuation? The answer brings together ambitious growth assumptions with potential margin boosts, all leading to a profit multiple rarely seen outside of high-fliers. Curious about which big financial moves power these forecasts? The full narrative reveals the precise catalysts shaping this bold fair value call.

Result: Fair Value of $46.70 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent margin pressures from SMS and chat channels, as well as uncertainty around new product adoption, could quickly reshape Klaviyo’s bullish outlook.

Find out about the key risks to this Klaviyo narrative.

Another View: Through the SWS DCF Model

While the market is questioning Klaviyo’s long-term growth using price-to-sales ratios, our DCF model provides a slightly different perspective. It estimates fair value at $28.45, which is above today's trading price but is not as bullish as the narrative suggests. Is the truth closer to today's cautious multiples or the more optimistic cash flow outlook?

Look into how the SWS DCF model arrives at its fair value.

Build Your Own Klaviyo Narrative

If you’re not convinced by these perspectives or want to chart your own course, you can explore the data and test your own investment thesis in just a few minutes. Do it your way

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Klaviyo.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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