HubSpot (HUBS) Stock Overview
Provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 3/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
HUBS Community Fair Values
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Analyst Price Targets
Top Community Narratives
US$329.51
FV
36.1% undervalued intrinsic discount13.59%
Revenue growth p.a.
383
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HubSpot, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$210.45 |
| 52 Week High | US$525.51 |
| 52 Week Low | US$169.63 |
| Beta | 1.17 |
| 1 Month Change | 1.43% |
| 3 Month Change | 9.99% |
| 1 Year Change | -53.20% |
| 3 Year Change | -58.55% |
| 5 Year Change | -68.46% |
| Change since IPO | 599.17% |
Recent News & Updates
Seeking Alpha • Aug 07
HubSpot: Disappointing Outlook, Big Changes Come At A Cost
Summary HubSpot cut 2026 revenue guidance and growth, citing AI spending caution and execution hiccups, but maintains a long-term AI-driven transformation strategy. We reduce 2026–2028 revenue estimates and lower the long-term fair value price target to $466, reflecting heightened execution and competitive risks. Despite the guidance cut, HUBS trades at undemanding multiples and a discount to peers, making it attractive at current levels, especially if the AI strategy succeeds. Execution risk is now more pronounced; next quarter’s results and Analyst Day in September are critical for reassessing the investment case. Read the full article on Seeking Alpha
Narrative Update • Aug 06
HUBS: AI Pivot And Longer Sales Cycles Set Up Future Upside
HubSpot's updated analyst price target has shifted lower to about $318 from about $408, as analysts factor in softer near term revenue growth expectations, longer sales cycles and heightened AI related competitive and budget risks, alongside slightly stronger profit margin assumptions and a lower future P/E multiple. Analyst Commentary Recent commentary on HubSpot shows a clear reset in expectations, but it also highlights where bullish analysts still see support for the stock based on execution, product direction and valuation.Recent updates
Seeking Alpha • Aug 07
HubSpot: Disappointing Outlook, Big Changes Come At A Cost
Summary HubSpot cut 2026 revenue guidance and growth, citing AI spending caution and execution hiccups, but maintains a long-term AI-driven transformation strategy. We reduce 2026–2028 revenue estimates and lower the long-term fair value price target to $466, reflecting heightened execution and competitive risks. Despite the guidance cut, HUBS trades at undemanding multiples and a discount to peers, making it attractive at current levels, especially if the AI strategy succeeds. Execution risk is now more pronounced; next quarter’s results and Analyst Day in September are critical for reassessing the investment case. Read the full article on Seeking AlphaNarrative Update • Aug 06
HUBS: AI Pivot And Longer Sales Cycles Set Up Future Upside
HubSpot's updated analyst price target has shifted lower to about $318 from about $408, as analysts factor in softer near term revenue growth expectations, longer sales cycles and heightened AI related competitive and budget risks, alongside slightly stronger profit margin assumptions and a lower future P/E multiple. Analyst Commentary Recent commentary on HubSpot shows a clear reset in expectations, but it also highlights where bullish analysts still see support for the stock based on execution, product direction and valuation.
Narrative Update • Jul 23
HUBS: AI Pivot Uncertainty Will Pressure Execution And Share Performance
HubSpot's analyst-derived fair value estimate has been reset from $450 to $180 as analysts recalibrate price targets in light of softer near-term demand signals, a reset in future P/E assumptions, and greater uncertainty around the timing of benefits from the company's broader AI pivot. Analyst Commentary Recent research on HubSpot points to a more cautious tone, with several bearish analysts revising ratings and price targets as they reassess how AI related changes, softer demand signals, and valuation intersect.Narrative Update • Jul 09
HUBS: AI Pricing Reset Will Define Future CRM Upside
HubSpot's analyst price target has been revised lower, with fair value moving from about $735.17 to roughly $408.33 as analysts factor in a higher discount rate, slightly stronger growth and margin assumptions, and a materially lower future P/E multiple following a broad wave of target cuts and downgrades across the Street. Analyst Commentary Recent research on HubSpot reflects a period of reassessment, with a series of price target cuts and several downgrades clustered over a short window.
Narrative Update • Jun 25
HUBS: AI First Multi Hub Adoption Will Support Long Term Repricing
Analysts reduced the HubSpot price target by about $2 to reflect slightly lower fair value assumptions, despite relatively stable expectations for revenue growth, profit margin and future P/E, after a wave of recent target cuts and downgrades across the Street. Analyst Commentary Recent research on HubSpot has been active, with several firms adjusting ratings and cutting price targets, while one major bank reinstated coverage with a positive stance.Narrative Update • Jun 11
HUBS: AI First Multi Hub Adoption Will Drive Long Term Upside
Analysts have reduced their HubSpot price targets by up to around $135, reflecting more cautious assumptions on growth, profitability, and risk, even though the long term fair value estimate in this framework remains at $280.16. Analyst Commentary Recent Street research on HubSpot has clustered around lower price targets and several rating downgrades, with cuts ranging from US$10 to US$135.Narrative Update • May 28
HUBS: AI Platform And Multi Hub Adoption Will Shape Long Term Upside Potential
HubSpot's analyst price targets have been reset lower in recent weeks, with this update reflecting a fair value move from about $345 to $280 as analysts incorporate slower projected revenue growth, a slightly higher discount rate, improved profit margin assumptions, and a lower future P/E multiple after a series of price target cuts and rating downgrades across major firms. Analyst Commentary Street research on HubSpot has shifted meaningfully in recent months, with a cluster of downgrades and price target cuts offset by a smaller group of more constructive views.Analysis Article • May 11
US$296: That's What Analysts Think HubSpot, Inc. (NYSE:HUBS) Is Worth After Its Latest Results
There's been a major selloff in HubSpot, Inc. ( NYSE:HUBS ) shares in the week since it released its first-quarter...Narrative Update • May 03
HUBS: AI Platform And Multi Hub Adoption Will Support Future Upside
The analyst price target for HubSpot has been trimmed in line with a cluster of recent Street target cuts, reflecting slightly higher discount rate assumptions, modest tweaks to long term growth and margin inputs, and a lower future P/E multiple applied by analysts. Analyst Commentary Recent research updates on HubSpot cluster around a broad wave of target cuts, paired with one price target increase and a reinstated positive rating, giving you a mixed but useful read on how the Street is thinking about execution, growth durability and valuation risk.Narrative Update • Apr 18
HUBS: AI Execution And Multi Hub Adoption Will Support Future Upside Potential
HubSpot's analyst price target has been reset lower by about $16 to reflect a reduced fair value estimate of $349.57, as analysts factor in broadly lower Street targets and updated assumptions on long term P/E multiples, profit margins and AI related competitive risks in small business marketing. Analyst Commentary Street research on HubSpot has shifted toward lower price targets across a wide range of firms, with a few higher targets earlier in the period now sitting alongside substantial cuts from multiple banks.Narrative Update • Apr 03
HUBS: AI Execution And Multi Hub Adoption Will Support Durable Long Term Upside
Analysts have trimmed HubSpot's fair value estimate to $365.45 from $376.75, reflecting lower P/E assumptions. They reference Street research that highlights both AI related competitive risks for its small business marketing core and ongoing support from firms that still see durable growth trends and an appealing long term setup.Narrative Update • Mar 20
HUBS: AI Execution And Multi Hub Adoption Will Support Future Earnings Power
Analyst price targets on HubSpot have generally trended lower, with cuts such as Rothschild & Co Redburn moving to $320 and several other firms also trimming their views. At the same time, some firms such as Cantor Fitzgerald have lifted their targets to $325, pointing to positive company disclosures and AI related competitive risks that keep the updated fair value estimate essentially unchanged at about $377.
New Narrative • Mar 20
Buy Hubspot if you think companies won't build in-house
Thesis HubSpot is a leading, product-led CRM platform for SMBs and mid-market companies that bundles marketing, sales, service, operations and commerce capabilities in an easy-to-adopt cloud suite. Its strong brand, inbound-marketing flywheel, partner ecosystem and user-friendly UX drive customer acquisition and retention, allowing HubSpot to capture higher lifetime value from expanding product adoption inside customers.Narrative Update • Mar 05
HUBS: AI And Multi Hub Adoption Will Support Long Term Earnings Power
Our analyst price target for HubSpot edges up by about $1 to $376, as analysts point to fresh disclosures, recent price target moves such as Cantor Fitzgerald lifting its view to $325, and checks that highlight what they see as supportive growth metrics despite a series of target reductions across the Street. Analyst Commentary Street research around HubSpot has been active, with a mix of higher and lower price targets as analysts reassess expectations on growth, execution, and valuation.Narrative Update • Feb 18
HUBS: AI And Multi Hub Adoption Will Support Future Earnings Power
Our HubSpot analyst price target has been reset lower, from about $544 to roughly $375, as analysts recalibrate fair value assumptions and profit margins following a broad wave of Street target cuts across firms such as Truist, RBC Capital, BMO, Cantor Fitzgerald, Piper Sandler, Stifel, KeyBanc, Morgan Stanley, UBS, JPMorgan, Canaccord, Jefferies, Barclays, Wells Fargo, Bernstein, Citi, Raymond James, and Argus. Analyst Commentary Street research on HubSpot has shifted toward lower price targets, with many firms repricing the shares to reflect updated assumptions on growth, profitability, and risk.Analysis Article • Feb 18
HubSpot's (NYSE:HUBS) Strong Earnings Are Of Good Quality
HubSpot, Inc.'s ( NYSE:HUBS ) strong earnings report was rewarded with a positive stock price move. We did some digging...Narrative Update • Feb 04
HUBS: AI And Multi Hub Adoption Will Support Future Upside Potential
HubSpot's analyst price target has been trimmed as analysts factor in a lower fair value estimate of about $543.54 and a reduced future P/E assumption of roughly 84.87x, while still citing ongoing revenue growth, margin execution and AI related opportunities, alongside concerns about near term growth reacceleration and software multiple compression. Analyst Commentary Recent Street research on HubSpot centers on a common theme of lowered price targets, while still debating how to balance solid execution against questions on future growth and valuation.Narrative Update • Jan 20
HUBS: AI And Multi Hub Adoption Will Support Future Reacceleration Potential
We trim our HubSpot fair value estimate by about $9 to $570 per share, as analysts modestly recalibrate price targets based on more tempered revenue growth assumptions. This is partially offset by slightly firmer margin and P/E inputs following mixed but generally constructive recent research updates.Narrative Update • Jan 06
HUBS: AI And Multi Hub Adoption Will Support Long Term Upside
Analysts trimmed their HubSpot price targets by roughly $100 to $200 across much of the Street, reflecting a mix of caution on near term growth expectations and AI related competitive risks, along with continued recognition of solid execution and long term AI opportunities. Analyst Commentary Bullish and bearish analysts are split on HubSpot, with most trimming price targets but taking very different views on how much recent results and AI trends affect the long term story, valuation, and growth profile.Narrative Update • Dec 17
HUBS: AI-Driven Multi-Hub Adoption Will Support Long-Term Upside Despite Sector Headwinds
Analysts have modestly reduced their fair value estimate for HubSpot to approximately $580 from about $585 per share, reflecting a wave of lowered price targets as they balance still-strong double digit growth and AI driven opportunities against softer reacceleration expectations, competitive AI headwinds, and broader software multiple compression. Analyst Commentary Street research reflects a constructive but more measured stance on HubSpot, with many firms trimming price targets while reiterating positive long term views on growth, profitability, and AI optionality.Narrative Update • Dec 03
HUBS: AI Integration And Multi-Hub Adoption Will Drive Long-Term Upside
Analysts modestly reduced their HubSpot price target by about $8 to reflect a slightly higher discount rate and marginally lower long-term profit expectations, even as they continue to highlight durable double-digit growth and emerging AI opportunities amid heightened competitive and macro uncertainty. Analyst Commentary Street research points to a more balanced but still constructive view on HubSpot, with most firms trimming price targets to reflect slower near term growth, rising AI uncertainty, and broader software multiple compression, while still acknowledging solid execution and attractive long term positioning.Analysis Article • Nov 30
Some Confidence Is Lacking In HubSpot, Inc. (NYSE:HUBS) As Shares Slide 25%
HubSpot, Inc. ( NYSE:HUBS ) shareholders that were waiting for something to happen have been dealt a blow with a 25...Narrative Update • Nov 19
HUBS: AI Integration and Multi-Hub Adoption Will Drive Market Upside
HubSpot's analyst price target has been reduced from approximately $684 to $594. Analysts cite slower near-term revenue growth expectations and competitive pressures from artificial intelligence as key factors behind the updated outlook.Narrative Update • Nov 04
HUBS: Future Share Momentum Will Be Driven By AI Demand And Partner Strength
HubSpot's analyst price target has been modestly raised to $683.57 from $687.88. Analysts cite resilient partner momentum and growing AI-driven opportunities as supporting a positive near-term outlook, despite competitive pressures.Narrative Update • Oct 21
Analysts Weigh HubSpot’s Growth Momentum and AI Competition as Price Targets Edge Lower
HubSpot's analyst price target has been revised slightly lower, down by about $7 to $687.88. Analysts are balancing encouraging business momentum with ongoing concerns around competitive AI developments.Narrative Update • Aug 08
Integrated Cloud Platforms And AI Will Expand Global Reach
With both net profit margin and consensus revenue growth forecasts holding steady, HubSpot’s fair value estimate remains unchanged at $705.61. What's in the News HubSpot completed a $125 million share repurchase of 216,597 shares, representing 0.41% of shares outstanding.
New Narrative • Apr 24
AI Integration And Frameai Acquisition Will Reshape Operations
HubSpot's AI integration and acquisition of frame.ai aim to improve efficiency, personalization, and drive revenue growth through enhanced customer insights and engagement.Seeking Alpha • Apr 17
HubSpot: After A Sharp Dip, This Stock Is Finally Worth Buying (Rating Upgrade)
Summary Recent market turmoil has made high-quality growth stocks like HubSpot more affordable, presenting a buying opportunity as it has lost ~35% of its peak value. HubSpot's current ~9x EV/FY25 revenue makes it attractive for a near-Rule of 40 software company. Despite potential tariff-related headwinds, HubSpot's conservative guidance and currency tailwinds provide a buffer, making it a good buy at current levels. My strategy: start with a partial position before Q1 earnings, keeping reserves to buy more and capitalize on further market dips. Read the full article on Seeking AlphaShareholder Returns
| HUBS | US Software | US Market | |
|---|---|---|---|
| 7D | -11.3% | 9.0% | 4.2% |
| 1Y | -53.2% | -8.6% | 20.6% |
Return vs Industry: HUBS underperformed the US Software industry which returned -8.6% over the past year.
Return vs Market: HUBS underperformed the US Market which returned 20.6% over the past year.
Price Volatility
| HUBS volatility | |
|---|---|
| HUBS Average Weekly Movement | 12.5% |
| Software Industry Average Movement | 9.9% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.2% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: HUBS's share price has been volatile over the past 3 months compared to the US market.
Volatility Over Time: HUBS's weekly volatility (13%) has been stable over the past year, but is still higher than 75% of US stocks.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2005 | 9,016 | Yamini Rangan | www.hubspot.com |
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company’s CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution.
HubSpot, Inc. Fundamentals Summary
| HUBS fundamental statistics | |
|---|---|
| Market cap | US$10.49b |
| Earnings (TTM) | US$146.85m |
| Revenue (TTM) | US$3.45b |
71.5x
P/E Ratio3.0x
P/S RatioIs HUBS overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HUBS income statement (TTM) | |
|---|---|
| Revenue | US$3.45b |
| Cost of Revenue | US$577.79m |
| Gross Profit | US$2.87b |
| Other Expenses | US$2.72b |
| Earnings | US$146.85m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 2.94 |
| Gross Margin | 83.25% |
| Net Profit Margin | 4.26% |
| Debt/Equity Ratio | 0% |
How did HUBS perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/09 01:42 |
| End of Day Share Price | 2026/08/07 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
HubSpot, Inc. is covered by 52 analysts. 32 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Raimo Lenschow | Barclays |
| Ryan MacWilliams | Barclays |
| Mark Moerdler | Bernstein |