HubSpot, Inc.

NYSE:HUBS Stock Report

Market Cap: US$10.2b

HubSpot Valuation

Is HUBS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of HUBS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: HUBS ($198.38) is trading below our estimate of future cash flow value ($802.23)

Significantly Below Future Cash Flow Value: HUBS is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HUBS?

Key metric: As HUBS is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for HUBS. This is calculated by dividing HUBS's market cap by their current earnings.
What is HUBS's PE Ratio?
PE Ratio101.3x
EarningsUS$100.26m
Market CapUS$10.16b

Price to Earnings Ratio vs Peers

How does HUBS's PE Ratio compare to its peers?

The above table shows the PE ratio for HUBS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average52.5x
DT Dynatrace
69.5x24.14%US$11.3b
GWRE Guidewire Software
58.2x15.97%US$11.0b
BSY Bentley Systems
35.6x16.36%US$10.0b
NTNX Nutanix
46.7x23.85%US$12.5b
HUBS HubSpot
101.3x33.17%US$10.2b

Price-To-Earnings vs Peers: HUBS is expensive based on its Price-To-Earnings Ratio (101.3x) compared to the peer average (52.5x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does HUBS's PE Ratio compare vs other companies in the US Software Industry?

12 CompaniesPrice / EarningsEstimated GrowthMarket Cap
PD PagerDuty
3x-81.93%US$518.92m
XNET Xunlei
0.4xn/aUS$368.96m
EGAN eGain
4.6x-88.48%US$178.15m
GREE Greenidge Generation Holdings
3.9xn/aUS$24.71m
HUBS 101.3xIndustry Avg. 28.3xNo. of Companies13PE020406080100+
12 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: HUBS is expensive based on its Price-To-Earnings Ratio (101.3x) compared to the US Software industry average (28.3x).

Price to Earnings Ratio vs Fair Ratio

What is HUBS's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HUBS PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio101.3x
Fair PE Ratio44.3x

Price-To-Earnings vs Fair Ratio: HUBS is expensive based on its Price-To-Earnings Ratio (101.3x) compared to the estimated Fair Price-To-Earnings Ratio (44.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HUBS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$198.38
US$280.13
+41.21%
22.92%US$450.00US$180.00n/a33
May ’27US$239.89
US$348.19
+45.14%
24.10%US$625.00US$253.00n/a34
Apr ’27US$242.79
US$366.92
+51.13%
26.18%US$640.00US$264.39n/a34
Mar ’27US$264.51
US$374.75
+41.68%
26.93%US$640.00US$248.15n/a34
Feb ’27US$280.00
US$549.13
+96.12%
17.08%US$800.00US$383.44n/a34
Jan ’27US$401.30
US$579.55
+44.42%
12.71%US$800.00US$450.00n/a33
Dec ’26US$373.40
US$585.47
+56.79%
12.79%US$800.00US$450.00n/a32
Nov ’26US$491.92
US$686.60
+39.58%
10.38%US$900.00US$550.00n/a33
Oct ’26US$440.25
US$689.39
+56.59%
9.80%US$900.00US$577.00n/a33
Sep ’26US$483.17
US$695.33
+43.91%
10.72%US$910.00US$589.88n/a33
Aug ’26US$498.51
US$736.74
+47.79%
9.87%US$910.00US$605.28n/a33
Jul ’26US$557.86
US$748.45
+34.17%
8.69%US$910.00US$605.28n/a34
Jun ’26US$589.90
US$757.94
+28.49%
8.03%US$910.00US$645.00n/a34
May ’26US$624.05
US$764.68
+22.54%
13.41%US$980.00US$535.00US$239.8934
Apr ’26US$582.02
US$851.54
+46.31%
9.81%US$980.00US$643.12US$242.7933
Mar ’26US$723.99
US$871.39
+20.36%
8.70%US$980.00US$643.12US$264.5129
Feb ’26US$779.53
US$758.46
-2.70%
9.85%US$880.00US$635.00US$280.0027
Jan ’26US$696.77
US$733.16
+5.22%
9.72%US$880.00US$635.00US$401.3027
Dec ’25US$721.05
US$703.73
-2.40%
6.89%US$780.00US$577.56US$373.4027
Nov ’25US$565.23
US$619.44
+9.59%
8.16%US$730.00US$500.00US$491.9227
Oct ’25US$526.66
US$615.79
+16.92%
8.38%US$730.00US$500.00US$440.2527
Sep ’25US$499.07
US$614.72
+23.17%
8.44%US$730.00US$500.00US$483.1727
Aug ’25US$481.87
US$641.16
+33.06%
9.90%US$730.00US$460.00US$498.5128
Jul ’25US$592.58
US$669.66
+13.01%
8.49%US$767.00US$520.00US$557.8628
Jun ’25US$611.05
US$671.55
+9.90%
8.27%US$767.00US$520.00US$589.9029
May ’25US$606.09
US$699.60
+15.43%
8.39%US$800.00US$520.00US$624.0530
US$280.13
Fair Value
29.2% undervalued intrinsic discount
33
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/18 11:43
End of Day Share Price 2026/05/15 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

HubSpot, Inc. is covered by 54 analysts. 33 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Raimo LenschowBarclays
Ryan MacWilliamsBarclays
Mark MoerdlerBernstein