HubSpot, Inc.

NYSE:HUBS Stock Report

Market Cap: US$37.1b

HubSpot Valuation

Is HUBS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of HUBS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: HUBS ($719) is trading above our estimate of fair value ($640.75)

Significantly Below Fair Value: HUBS is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for HUBS?

Key metric: As HUBS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for HUBS. This is calculated by dividing HUBS's market cap by their current revenue.
What is HUBS's PS Ratio?
PS Ratio14.8x
SalesUS$2.51b
Market CapUS$37.12b

Price to Sales Ratio vs Peers

How does HUBS's PS Ratio compare to its peers?

The above table shows the PS ratio for HUBS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average13.2x
SPLK Splunk
6.3x10.9%US$26.4b
DDOG Datadog
20x18.0%US$50.8b
ANSS ANSYS
12x8.2%US$29.6b
TEAM Atlassian
14.7x15.1%US$67.0b
HUBS HubSpot
14.8x14.6%US$37.1b

Price-To-Sales vs Peers: HUBS is good value based on its Price-To-Sales Ratio (14.8x) compared to the peer average (14.8x).

Price to Sales Ratio vs Industry

How does HUBS's PS Ratio compare vs other companies in the US Software Industry?

79 CompaniesPrice / SalesEstimated GrowthMarket Cap
VYX NCR Voyix
0.6x-22.3%US$2.03b
PGY Pagaya Technologies
0.7x15.5%US$659.22m
XPER Xperi
0.9x1.8%US$456.82m
EGHT 8x8
0.5x1.5%US$355.40m
HUBS 14.8xIndustry Avg. 5.5xNo. of Companies79PS048121620+
79 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: HUBS is expensive based on its Price-To-Sales Ratio (14.8x) compared to the US Software industry average (5.5x).

Price to Sales Ratio vs Fair Ratio

What is HUBS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

HUBS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio14.8x
Fair PS Ratio12.8x

Price-To-Sales vs Fair Ratio: HUBS is expensive based on its Price-To-Sales Ratio (14.8x) compared to the estimated Fair Price-To-Sales Ratio (12.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst HUBS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$719.00
US$732.16
+1.8%
9.9%US$880.00US$635.00n/a26
Dec ’25US$721.05
US$708.58
-1.7%
6.0%US$780.00US$635.00n/a26
Nov ’25US$565.23
US$621.05
+9.9%
8.2%US$730.00US$500.00n/a26
Oct ’25US$526.66
US$615.79
+16.9%
8.4%US$730.00US$500.00n/a27
Sep ’25US$499.07
US$614.72
+23.2%
8.4%US$730.00US$500.00n/a27
Aug ’25US$481.87
US$641.16
+33.1%
9.9%US$730.00US$460.00n/a28
Jul ’25US$592.58
US$669.66
+13.0%
8.5%US$767.00US$520.00n/a28
Jun ’25US$611.05
US$671.55
+9.9%
8.3%US$767.00US$520.00n/a29
May ’25US$606.09
US$699.60
+15.4%
8.4%US$800.00US$520.00n/a30
Apr ’25US$636.85
US$689.98
+8.3%
8.1%US$800.00US$520.00n/a29
Mar ’25US$633.80
US$692.49
+9.3%
7.1%US$800.00US$593.00n/a29
Feb ’25US$612.97
US$599.07
-2.3%
9.1%US$700.00US$505.00n/a28
Jan ’25US$580.54
US$577.21
-0.6%
9.0%US$664.00US$475.00n/a29
Dec ’24US$516.97
US$561.17
+8.6%
7.8%US$664.00US$475.00US$721.0529
Nov ’24US$421.12
US$580.18
+37.8%
7.0%US$658.00US$480.00US$565.2328
Oct ’24US$492.50
US$596.96
+21.2%
7.1%US$695.00US$480.00US$526.6628
Sep ’24US$551.61
US$579.79
+5.1%
7.5%US$660.00US$480.00US$499.0728
Aug ’24US$576.36
US$546.32
-5.2%
10.5%US$635.00US$445.00US$481.8728
Jul ’24US$532.09
US$499.39
-6.1%
8.2%US$603.00US$425.00US$592.5828
Jun ’24US$517.79
US$495.82
-4.2%
7.2%US$575.00US$425.00US$611.0528
May ’24US$420.85
US$455.41
+8.2%
5.7%US$500.00US$400.00US$606.0927
Apr ’24US$428.75
US$451.23
+5.2%
5.4%US$500.00US$400.00US$636.8526
Mar ’24US$383.13
US$442.61
+15.5%
9.1%US$500.00US$280.00US$633.8028
Feb ’24US$368.67
US$372.96
+1.2%
10.3%US$475.00US$280.00US$612.9728
Jan ’24US$289.13
US$374.93
+29.7%
10.5%US$475.00US$280.00US$580.5428
Dec ’23US$305.92
US$376.00
+22.9%
10.5%US$475.00US$280.00US$516.9728

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 01:59
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

HubSpot, Inc. is covered by 48 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ishan MajumdarBaptista Research
Ryan MacWilliamsBarclays
Keith BachmanBMO Capital Markets Equity Research