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Update shared on 21 Oct 2025

Fair value Decreased 1.07%

Analysts Weigh HubSpot’s Growth Momentum and AI Competition as Price Targets Edge Lower

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AnalystConsensusTarget's Fair Value
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1Y
-18.4%
7D
0.5%

HubSpot's analyst price target has been revised slightly lower, down by about $7 to $687.88. Analysts are balancing encouraging business momentum with ongoing concerns around competitive AI developments.

Analyst Commentary

Recent analyst commentary on HubSpot reflects both optimism about the company’s upward momentum and caution regarding competitive pressures, particularly from AI-driven entrants to the market.

Bullish Takeaways
  • Bullish analysts see accelerating fundamentals, citing resilient demand and strong upmarket traction moving into the next quarter.
  • Multi-hub adoption and early signs of AI monetization are viewed as promising for sustaining revenue and earnings growth.
  • Recent product and pricing changes are believed to have strengthened HubSpot’s competitive position and provided new growth opportunities.
  • Despite market uncertainty, strong sales performance and improved guidance have given analysts confidence in the company’s ability to outperform expectations.
Bearish Takeaways
  • Bearish analysts point to growing competition, especially following AI tool launches that target the same core market as HubSpot.
  • Headline risks around artificial intelligence and new entrants are expected to create ongoing pressure on valuation and market share expectations.
  • There is concern that competitive developments could weigh more heavily on companies focused on inbound marketing. This may amplify risks for HubSpot relative to peers.
  • Despite recent positive results, several analysts have lowered price targets, reflecting ongoing uncertainty about long-term competitive dynamics and potential AI disruption.

What's in the News

  • Talkdesk announced an advanced contact center integration with HubSpot, offering AI-powered automation and omnichannel capabilities for sales and service teams through the HubSpot App Marketplace (Client Announcements).
  • CallRail expanded its integration with HubSpot, adding Voice Assist, an AI assistant that captures and qualifies leads 24/7, with seamless data sync demonstrated at INBOUND (Client Announcements).
  • HubSpot introduced "The Loop," a new AI-driven marketing playbook focused on rapid, adaptive growth and deep personalization through human and AI collaboration (Product-Related Announcements).
  • Recent corporate guidance for Q3 and full year 2025 projects revenue growth of 17% year over year, with improving operating and net income targets (Corporate Guidance: New/Confirmed).
  • HubSpot launched the first CRM connector for Claude, enabling users to generate visualizations, get personalized insights, and take action directly within the HubSpot platform (Product-Related Announcements).

Valuation Changes

  • The Fair Value Estimate has decreased modestly from $695.33 to $687.88.
  • The Discount Rate has risen slightly, increasing from 8.43% to 8.44%.
  • The Revenue Growth projection is nearly unchanged, moving marginally lower from 17.07% to 17.06%.
  • The Net Profit Margin expectation has increased fractionally, from 8.50% to 8.51%.
  • The Future P/E Ratio has declined slightly, shifting from 127.81x to 126.43x.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.