Etsy (ETSY) Slides 5.0% After NYSE Move and OpenAI Deal Will AI Strategy Bolster Its Edge?

Simply Wall St
  • Etsy announced it is transitioning its stock listing from the Nasdaq Composite to the New York Stock Exchange and has entered a partnership with OpenAI's ChatGPT to enhance its e-commerce platform.
  • This move may improve Etsy's visibility among institutional investors while leveraging AI technology as the company faces competitive and operational challenges.
  • We'll explore how Etsy's switch to the NYSE and collaboration with OpenAI could influence its investment outlook going forward.

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Etsy Investment Narrative Recap

To be a shareholder in Etsy today, you need to believe that its investments in AI-driven personalization, improved app experiences, and loyalty programs will ultimately reverse persistent declines in gross merchandise sales and buyer activity. The transition to the NYSE and partnership with OpenAI signal a forward-looking approach, but these do not materially change the most important near-term catalyst, restoring platform engagement, or reduce the risk of ongoing drops in active buyers and sales volume.

The new partnership with OpenAI, aimed at enhancing the e-commerce platform’s capabilities, stands out as the most relevant recent announcement. If effectively executed, integrating AI-driven tools could help boost conversion rates and buyer retention, supporting management’s ambitious plans for revenue growth and margin improvement in a fiercely competitive market.

Yet, despite these efforts, one of the most pressing risks investors should be aware of is the consistent year-over-year decline in gross merchandise sales, which continues to…

Read the full narrative on Etsy (it's free!)

Etsy's outlook projects $3.2 billion in revenue and $377.3 million in earnings by 2028. This is based on a 3.5% annual revenue growth rate and a $213.3 million earnings increase from the current $164.0 million.

Uncover how Etsy's forecasts yield a $65.12 fair value, a 5% downside to its current price.

Exploring Other Perspectives

ETSY Community Fair Values as at Oct 2025

Seven Simply Wall St Community members estimate Etsy’s fair value from US$65.12 to US$121.40 per share. With buyers and sales slipping, you may want to compare these viewpoints as the outlook for demand remains uncertain.

Explore 7 other fair value estimates on Etsy - why the stock might be worth as much as 77% more than the current price!

Build Your Own Etsy Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Etsy might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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