Will Analyst Downgrades Shift Sonoco Products' (SON) Sustainable Packaging Strategy Narrative?

Simply Wall St
  • In recent days, Bank of America downgraded Sonoco Products to neutral, citing sluggish demand trends in both consumer and industrial packaging markets, while UBS also lowered its price target and maintained a cautious tone.
  • These shifts in analyst sentiment have focused investor attention on demand headwinds and the lack of immediate earnings upside from Sonoco's recent portfolio changes.
  • We'll examine how these demand concerns and analyst downgrades may influence Sonoco's narrative around sustainable packaging expansion and earnings growth.

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Sonoco Products Investment Narrative Recap

To be a shareholder in Sonoco Products today, you have to believe in the company's ability to translate its recent acquisitions and sustainable packaging expansion into stable long-term earnings, despite ongoing concerns about soft demand and a lack of clear near-term catalysts. The recent analyst downgrades, triggered by sluggish volume trends and muted gains from portfolio changes, shine a light on near-term risks, but do not materially alter the primary catalyst: the pursuit of synergies from acquisitions, nor the main risk, which remains persistent volume weakness in consumer and industrial packaging.

Among the company’s latest updates, second-quarter 2025 results revealed significant year-over-year sales and net income growth, providing some reassurance to those focused on fundamental momentum. However, these results precede the demand-related analyst caution, raising questions about whether recent earnings strength is sustainable, with the upcoming Q3 earnings now in sharper focus as a test of Sonoco’s narrative around margin expansion and integration outcomes.

In contrast, investors need to be especially alert to the potential impact of sustained demand softness in key packaging markets if...

Read the full narrative on Sonoco Products (it's free!)

Sonoco Products is projected to reach $8.3 billion in revenue and $584.7 million in earnings by 2028. This outlook is based on a 9.5% annual revenue growth rate and reflects an earnings increase of $491.6 million from current earnings of $93.1 million.

Uncover how Sonoco Products' forecasts yield a $57.40 fair value, a 42% upside to its current price.

Exploring Other Perspectives

SON Community Fair Values as at Oct 2025

Three members of the Simply Wall St Community estimate Sonoco's fair value from US$57.40 to US$129.76 per share. With recent analyst attention on weak demand signals, evaluating these varied outlooks can help you weigh multiple angles on future performance.

Explore 3 other fair value estimates on Sonoco Products - why the stock might be worth just $57.40!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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