Sportradar Group (NasdaqGS:SRAD) Valuation in Focus After New AI Product Launch with Bundesliga International

Sportradar Group (NasdaqGS:SRAD) just made waves by expanding its partnership with Bundesliga International, rolling out new AI-powered offerings such as Live Player Markets, 4Sight Streaming, and an Enhanced Live Match Tracker. These tools are designed to boost the sports betting and fan experience across the upcoming Bundesliga season, leveraging game tracking data and proprietary technology. For investors, this is more than a routine client update. It signals the company’s effort to reinforce its leadership in advanced sports data solutions as the market prepares for another busy European football season.

This announcement follows a period of momentum for Sportradar Group, both in terms of innovative deals and share price performance. Over the past year, SRAD has nearly doubled, up 172%. Its stock price has surged 33% in the past three months and climbed 81% year-to-date, reflecting renewed investor interest in growth stocks with deep sectoral roots and technological differentiation. The recent developments suggest the market views both real-time product launches and scalable data solutions as long-term value drivers, even as competition in sports technology intensifies.

With investor enthusiasm pushing the share price sharply higher, the question remains whether Sportradar Group offers value at current levels or if the market is already factoring in future growth and innovation.

Most Popular Narrative: 3% Undervalued

According to the community narrative, Sportradar Group’s current share price is seen as just below fair value based on forward-looking earnings and revenue projections, offering some upside potential.

Increasing demand for advanced, real-time sports data, in-play betting, and micro markets is driving greater adoption of premium, higher-margin products such as MTS and 4Sight. This supports both revenue acceleration and EBITDA margin expansion. Deepening integration with clients and the ability to cross-sell or upsell a broader suite of products—as evidenced by 40% of clients now using four or more Sportradar products—boosts take rates, retention, and generates high-quality, recurring revenue, all of which have a positive impact on earnings growth.

Curious what goes into this bullish outlook? The fair value calculation is based on expectations of strong growth, expanding profit margins, and the adoption of premium products. Wondering how these projections shape the consensus price target? See the key assumptions that could influence Sportradar’s valuation.

Result: Fair Value of $32.62 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, rising competition and possible regulatory changes could pressure Sportradar’s pricing power and limit how much of the sports data market it can capture.

Find out about the key risks to this Sportradar Group narrative.

Another View: Market Multiples Tell a Different Story

While our fair value model signals undervaluation, looking at current market pricing tells a different story. The shares trade at a much higher ratio compared to the broader industry, suggesting a higher valuation by this measure. Could future growth be sufficient to justify this premium?

See what the numbers say about this price — find out in our valuation breakdown.

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Sportradar Group for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Build Your Own Sportradar Group Narrative

Of course, if this outlook does not fit your perspective or you want to dig into the numbers personally, you can craft your own narrative in just a few minutes. do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Sportradar Group.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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