See our latest analysis for PENN Entertainment.
PENN Entertainment's latest slide caps a rough patch, with recent volatility accelerating what has been an overall challenging stretch for shareholders. Momentum has faded, as the company’s 1-year total shareholder return is down 12.3%, and the 5-year total return has plunged over 77%.
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After a steep selloff and a sizable discount to analyst price targets, the big question remains: Is PENN Entertainment currently undervalued, or is the market accurately factoring in its growth challenges and prospects?
Most Popular Narrative: 26% Undervalued
Compared to PENN’s last closing price of $16.24, the most widely followed narrative concludes the fair value is much higher, signaling a large potential upside. This view is shaped by bold company moves and strong strategic bets, with valuation anchored by ambitious growth and profit targets.
Deepening integration with the ESPN digital ecosystem, including new features like FanCenter and account linking with ESPN Fantasy and the direct-to-consumer streaming platform, positions PENN to reach a larger, younger, and highly engaged sports-centric audience. This is likely to accelerate user acquisition, drive double-digit revenue growth, and improve overall market share in both online sports betting (OSB) and iCasino. This supports future top-line growth.
Want to know what kinds of digital innovation and market assumptions drive such a rich valuation? The secret is rooted in aggressive customer growth, margin expansion, and optimistic profitability timelines. See how these big bets translate to potential upside.
Result: Fair Value of $22 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, regulatory headwinds and underperformance in PENN's digital division could quickly reverse optimism and challenge the assumptions behind the bullish case.
Find out about the key risks to this PENN Entertainment narrative.
Build Your Own PENN Entertainment Narrative
If you see things differently, or want to dig deeper into the details yourself, you can easily build your own PENN story in just a few minutes: Do it your way
A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding PENN Entertainment.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Valuation is complex, but we're here to simplify it.
Discover if PENN Entertainment might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.
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