DoorDash's Foray Into Beauty Delivery With Sally Beauty Might Change The Case For Investing In DASH

• In September 2025, Sally Beauty announced its partnership with DoorDash to launch the "Beauty on the Go" pop-up event in New York City, blending professional beauty expertise with on-demand delivery from September 25–27.
• This collaboration highlights DoorDash's push to address more consumer segments and convenience needs by expanding beyond its restaurant-focused origin.
• We'll examine how DoorDash's entry into beauty and home improvement delivery could influence its evolving investment narrative and growth prospects.

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DoorDash Investment Narrative Recap

For investors to be shareholders in DoorDash, the core belief centers on sustained growth from expanding into new consumer segments and verticals, beyond restaurants, and improved operational efficiency to support healthy margins. The recent Sally Beauty partnership underscores DoorDash's intent to tap non-food categories, but this high-profile event is unlikely to move the needle on the company's most immediate catalyst: successful execution in newly launched verticals, particularly as scaling complexity remains the biggest near-term risk.

The Ace Hardware partnership, for example, brings DoorDash into the home improvement space nationwide, showcasing its efforts to increase order frequency and expand average transaction size. This aligns directly with the company’s drive to offset any potential plateau in its core restaurant business by steadily growing adjacent segments and addressing market saturation risk.

Yet, despite these expansions, investors should be aware that rising operational complexity could...

Read the full narrative on DoorDash (it's free!)

DoorDash's outlook anticipates $20.4 billion in revenue and $3.2 billion in earnings by 2028. This scenario calls for 19.6% annual revenue growth and a $2.4 billion earnings increase from current earnings of $781.0 million.

Uncover how DoorDash's forecasts yield a $294.19 fair value, a 12% upside to its current price.

Exploring Other Perspectives

Simply Wall St Community members estimate DoorDash's fair value anywhere from US$157.57 to US$367.64 per share, based on 12 different perspectives. Unlocking growth from new verticals may drive future returns, but your view on the company's ability to manage operational complexity will shape how you interpret this diverse range of opinions.

Explore 12 other fair value estimates on DoorDash - why the stock might be worth 40% less than the current price!

Build Your Own DoorDash Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your DoorDash research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.
• Our free DoorDash research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate DoorDash's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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