Stock Analysis

Should Hasbro's (HAS) Headquarters Move to Boston Shift Investor Perspectives on Future Growth?

  • Hasbro announced in the past week that it will relocate its headquarters from Pawtucket, Rhode Island to Boston’s Seaport District by the end of 2026, moving at least 700 full-time jobs to Massachusetts and receiving up to US$14 million in tax incentives.
  • This headquarters move highlights the competition among cities for major employers and signals potential changes in Hasbro's operational footprint and regional workforce engagement.
  • We'll examine how Hasbro's choice to move its headquarters and workforce to Boston may alter its investment outlook.

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Hasbro Investment Narrative Recap

To invest in Hasbro, you need to believe that its strong brands and recurring digital licensing revenues will outweigh pressures from a challenged traditional toy and game segment. The recent headquarters relocation to Boston is unlikely to materially affect Hasbro’s biggest short-term catalyst, growing digital and licensing income, or its most significant near-term risk, which remains a reliance on blockbuster franchises like Magic: The Gathering to drive both solid sales and margins.

Among Hasbro’s many recent announcements, its expanded collaborations with Disney for the PLAY-DOH brand stand out as highly relevant. These licensing partnerships underscore how Hasbro continues to unlock new revenue streams with established IP and reinforce digital and merchandising catalysts, counterbalancing cyclical headwinds in its core consumer products division.

Yet unlike new product launches, franchise concentration risk can impact results when expectations are highest and investors should be aware of...

Read the full narrative on Hasbro (it's free!)

Hasbro's narrative projects $4.9 billion revenue and $773.5 million earnings by 2028. This requires 4.7% yearly revenue growth and a $1,341.8 million earnings increase from the current earnings of -$568.3 million.

Uncover how Hasbro's forecasts yield a $89.17 fair value, a 19% upside to its current price.

Exploring Other Perspectives

HAS Community Fair Values as at Sep 2025
HAS Community Fair Values as at Sep 2025

Six Community members on Simply Wall St estimate Hasbro’s fair value anywhere from US$1.90 up to US$89.17 per share. While opinions are wide ranging, the risk of overexposure to key franchises continues to shape sentiment and could sway outcomes depending on future consumer appetite.

Explore 6 other fair value estimates on Hasbro - why the stock might be worth less than half the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

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